Profit models of online supermarkets and online malls
Source: Internet
Author: User
A friend who has been working in the traditional industry for many years wants to enter the Internet industry and asks me how to use its real resources to create a website with a fast profit model at a low cost. Because I always think that e-commerce is the development trend, we talked about the profit model of e-commerce. Here we will list several questions in our conversation:
(This article discusses the network profit model, not literally)
What is the biggest difference between supermarkets and malls?
What are the differences between traditional supermarkets and online supermarkets?
What are the differences between traditional malls and online malls?
What is the difference between online supermarkets and online malls?
If you are a friend who doesn't know much about e-commerce, you can think carefully about the above issues and summarize your views first. Then let's talk about it.
:)
I. What is the biggest difference between supermarkets and malls?
The biggest difference between supermarkets and malls is their basic profit model:
1. Supermarkets make money by selling products.
2. Malls make money by renting shops
2. What are the differences between online supermarkets and traditional supermarkets?
The word "online supermarket" may sound strange to you. However, many large e-commerce websites in China do not belong to online malls, but to online supermarkets.
For example, JOYO.
This type of website basically only migrates online supermarkets to the Internet, which only reduces the store cost compared with traditional supermarkets. These cost reductions can lower the prices of commodities in online supermarkets to attract customers. However, it is not easy to operate because of the use of the network.
Because the online supermarkets with a certain scale also need to consider inventory issues, the warehouses with a single JOYO network are as big as six football fields,
The logistics cost of online supermarkets is much higher than that of traditional supermarkets, because each business uses logistics.
Therefore, it is not easy to operate online supermarkets. Lei Jun, former boss of JOYO sold in the previous section, is even more excited.
What are the differences between traditional malls and online malls?
I can understand the online shopping mall I mentioned here. The online shopping mall is actually just a platform, very similar to the traditional shopping mall. You can make a metaphor like this: an online mall is like a traditional mall. You have to build a building and make it well equipped and popular, let sellers stay in and accept their rent. At the same time, there are many other benefits.
People who operate malls are very smart. They do not participate in goods sales, inventory, logistics, and other troublesome tasks on their own. All you need to do is to build a mall and operate the mall. Then you can easily collect rent and advertising fees. Service fees.
However, the construction cost of traditional malls is very large, while the construction cost of online malls is quite low.
Therefore, choosing a profit-making model is much easier for online malls than online supermarkets!
If you choose a website like an online store, how can you use your actual resources to find the starting point that is easy to start? Let's talk about it tomorrow.
Wang Tong
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