First of all, I do not have any scholarship, nor a lot of practical experience, here is just to give you some suggestions, if we think that said well, can encourage, if you feel that the poor, please advise criticism. Little brother, let everybody laughed!
Why do you want to promote the promotion of website operation to the height of marketing? There is also a basis for this. The website's operation promotion itself is to the website marketing activity! Just marketing a set of marketing methods. Many friends know a lot of web site operations to promote the method, if this method and marketing methods combined, will play a huge role! More direct point is that we usually use the operation of the promotion method of systematization, the formation of an independent, better serve us!
Take the simplest of all, do product marketing the initial period is to conduct environmental analysis. These include external environmental analysis and internal environmental analysis, micro-environmental analysis and macro-environmental analysis. And then move on to the next step. In fact, do the same website. First you have to understand the Internet, understand the industry, understand the rules of the game inside. So you have to carry out environmental analysis, look at the existing environmental conditions, we are suitable to do what type of Web site, the industry's competition, what advantages we have, what are the disadvantages. We have no chance, then is should not enter this industry! These things have, and then use the marketing theory, such as market segmentation, target positioning and so on! And then you'll be handy! Do not be blind to do the death do not know what to do!
Marketing There are many things worth learning, if used properly, presumably the power of infinity!
The above is just a little personal opinion, said wrong, everyone forgive me. Please criticize the advice!