Promotion and coupon codes in premium pricing in most companies, customer retention is an important criterion for success. Companies use a variety of strategies to retain customers. One of the most common words is a discount. In the market, customers are always looking for better products and price competition. In the world of retail companies, it is common to hear about coupon codes and promotional items on specials. This article discusses how Oracle advanced pricing helps to apply these business policies and integrates with key e-commerce applications. In the pricing context, a discount on an ordered item (based on quantity, total order price, or price range discount) is the most common requirement for customers on the EBS platform. A typical promotion will be discussed in detail: when purchasing x items, a discount is provided on the Y item. In premium pricing, we can use a variety of "promotional" types to meet this requirement. This scenario requires the following configuration.
In this case, the type of modification you need to configure is a "promotional item." By providing the properties and values of the product, you can give the main item details. You can see that the "Definition Details" button in this modifier type is available. window, you can define the discount conditions. In the product area you can list additional products that the customer must purchase in order to make other items free of charge. In the "Get" area, you can provide additional items that you can apply discounts on. The discount applied in this example is 100%, and the applied method is percent. For e-commerce platforms (i.e., istore applications), premium pricing is well integrated. In these applications, the pricing app has a lot of built-in intelligence to use. In Istore, customers can ask for a discount, and if the amount of modification is automatic, the discount is automatically applied. Similarly, if the amount of modification is set to manual, the customer can enter a promo code when seeking a discount. The key setting here is to modify the Advanced tab of the volume header to select the "Seek" box.
Once the sales order is created and the main item is entered into the line, the additional items (defined by 100% discount) are added to the sales order because the amount of the modification is automatic. Shows that the row-level modifications are applied automatically.
And, based on your business situation, you can apply different amounts of modification to meet the discount criteria. Another strategy for maintaining customers is that they purchase a specified amount of items and offer discounts on their future orders by issuing coupons. These coupons can be applied to the next order until they expire. The configuration is as follows:
Coupon code in this case, the modifier type is also "promotion". There are two lines that need to be added to issue coupons. One is the "discount" standard, i.e. the application method and the application hierarchy. The second line is the coupon release type, which will be bound to the discount line above (using the modifier number). This situation can add a typical amount of modification, such as "customer" or "lump sum" to issue coupons. Now let's look at how the coupons are distributed on the order layer.
To continue the previous example, once the order is registered, the coupon is automatically released to the customer at the head level, and can also be seen from the view price adjustment. You can also see the promotional discounts for your order application in these places. Coupons can be based on quantity or price, and different changes can be applied to different business requirements.
Once the coupon has been issued, the corresponding customer can use it in the next order. Click "Activity" on the order header to invoke the "Promotion/Price attribute". The discount will be applied to the order layer.
Premium pricing can help cater to different strategies in the Promotions and coupon codes section. The right configuration based on promotional requirements can help to achieve complex business requirements.
Promotion and coupon codes in premium pricing
