Promotion first we must understand, what is the most important purpose of our forum promotion? No doubt, no matter what kind of promotional methods and behavior, the ultimate goal is to allow the potential user groups to visit and stay on the forum, as one of the users of the forum.
Since it is a promotion, it is necessary to use some tools or resources to promote. We are all "poor", in the portal or other fees and charges on the Web site advertising is obviously not realistic, a forum just set up and there is no need to spend so much money. Is that why we are helpless? Of course not. The wisdom of the working people from the grassroots is endless and most worthy of our unlimited play. For a major website, at present, the most important way to promote the search engine, links, Word-of-mouth publicity, etc., relatively, the promotion of a more simple site, just want to launch the site, someone to click to achieve half the effect; but there are some differences in forum promotion and website promotion, the promotion of the Forum involves people, There are more details about loyalty and so on, and because the content of the forum is updated very quickly, it is also worth our attention.
First, search engine optimization
As we all know, the location of search engines has become more and more important, in the proportion of the forum to promote a relatively large proportion. At home and abroad, large and small websites, search engine optimization as a very important lesson to study.
Does SEO here mean encouraging people to cheat? Absolutely not, search engine optimization is not equal to cheating. Cheating here refers to the rules of the search engine to make some deceptive search engine behavior, which for the forum is no good. And we say optimization, refers to the legitimate scope of the search engine to make the forum text, layout and so on reasonable collation and optimization, to achieve better search engine results.
Here, give a number of search engine landing interface, everyone in the application Uu1001 provide free forum services, you can log on to some well-known search engine sites at home and abroad:
Automatic submission:
English search engine automatic submission: http://www.trafficzap.com/searchsubmit.php
For the forum's search engine optimization methods There are many kinds of broken hat summed up in the following areas:
(1), Forum name optimization
Forum name is also a very "art" of life. Search engine for a forum often appear in the words are very concerned about, usually a good forum name can also help us from the search engine to bring a lot of traffic. But in many friends of the process of building a forum, broken hat saw a lot of forum name is full of a variety of symbols, in fact, this effect is very unfriendly to search engines, although some friends feel so very personal, but not worth the loss (in fact, broken hat does not feel very personality, Usually see this kind of various symbols pieced together the forum name, I will close the page to leave. A good forum name should be the forum theme, the definition of a high summary and summary, and can allow visitors to the forum name to achieve a "photographic memory" effect;
(2), Forum keyword settings
Almost all search engines are interested in Meta keywords and meta descriptions. And in the Phpwind forum, in the background to set up a meta keyword, meta description, it will appear in the forum every page, the promotion of the Forum has great benefits.
(3), Forum Layout text Introduction optimization
This is one aspect that we may have overlooked. But in fact in the Phpwind Uu1001 Forum system, Forum layout text Introduction first can very good guide the user to tour the layout, second can help the search engine to find your forum key word more quickly, thus achieves the better collection effect. Then how to optimize the forum layout text? Throughout the Uu1001 forum, almost life can encounter things, thought can think of content, are discussed in the forum system of Uu1001, in fact, we just need to make your layout of the focus of the discussion to refine out, and summed up a few key you want to let search engines more attention to your forum words and words, That's basically OK.
(4) Choice of forum Topics
In response to the current hot topics, in a timely manner in the Forum to organize thematic discussions, and organize the human and material resources for the collation and release of articles, forming a hot topic of the key discussion, then the search engine may think that your Web page is very valuable, natural search ranked also will be on the front.
(5), do we have a better idea? Welcome to Exchange: Huangzixiong@phpwind.net
Second, friendship links
Friendship Links We should all understand its meaning. The broken hat is not wordy here at night. Want to share with you, friendship link should how to do? Some friends, from the beginning to find a large forum, a large site to do the link, in fact, the effect of doing so is basically not likely. The Big Forum, the website simply does not see on your one small forum. Then we can start from the beginning, gradually expand their exposure to the forum, that is more to find and their own forum about the size of the site to do links:
(1), do the link when first to check the other side of the site has been Baidu, Google sealed, or there is no yellow and other bad information, if there are more than that, do not do links, otherwise it is likely to involve your own forum, the most direct consequence is: your forum From now on Baidu, Google erased all the information, not worth the candle.
(2), to do the link, now popular are the use of picture links. Intuitively, picture links do seem to attract more people to click on. But in fact, the personal view of the broken hat is that the text link can help you to do the forum promotion work better. The first is the search engine prefers text links, followed by text links to ensure that your site is normal, does not affect speed. The picture link may cause the picture invalidation, the bandwidth flow and so on factor disturbance, but has affected the promotion. Of course, this is just a little personal view of the CAP, has not fully verified, we are interested to be able to study.
Third, Word-of-mouth Publicity
This is the most effective means of publicity and, of course, the most difficult to promote. If one day, your forum to rely on the members of the Word-of-mouth publicity can achieve very good promotion effect, then you have basically succeeded half.
Just said, word-of-mouth propaganda is difficult, it is difficult to need you to drive all the resources of the Forum, so that users feel that your forum is really worth the stay and said he advertised out, this needs to rely on the wisdom of many administrators to play the role of users.
According to "Word-of-mouth propaganda" extended out of another way of promotion-"hype", you can also consider. Broken hat here and not the "hype" independent out as a separate means of promotion, because the broken hat think this way to promote the need for more rigorous consideration and all-round consideration, a little careless may be all wrong, make a Sao, such a blow is very much outweigh the gains.
But what can not be denied is that the "hype" of the good, it is very possible to get very large returns, such as the well-known "Sister Furong", broken hat to want many times is not "sister Furong" really do not know shame, is entirely for a kind of hype needs, modern society has lost the basic moral category, To gain economic benefits is kingly. If you really want to "hype", broken hat hope that we can grasp the "hype" of the degree, so that it just right for you to bring you the effect of hope, this also requires everyone to think carefully, and then attentively to think, broken hat is not wordy.
Four, offline activities
This is a broken hat has always been a very popular propaganda method, especially for the fan forum, Entertainment Forum, Friends Forum, Interest Forum, Home Forum, Class forum, photography forum, etc. are very helpful. With the use of offline theme gatherings, interest groups, dating activities, especially the joint local companies, businesses, and restaurants, bars and other activities, perhaps in helping your forum to grow, but also for you to increase the additional income. The front broken Cap said, the forum premise is the person, when the member really regards your forum as the network homeland, you already have the successful condition. Of course, the specific implementation of this offline activities and success rate, to a large extent, depending on the organizers, that is, the Forum Administrator's organizational management capacity, the need for more cautious.
V. Other ways of promotion
There are a lot of promotional methods can be used, such as the cooperation between the industry chain, looking for the industry among celebrities to help the forum and so on. No matter which kind of promotion way, must depend on invests the more manpower, the material resources to carry out and completes. The promotion of the way is also need to wave everyone's wisdom, according to their own resources and existing capabilities, choose the most suitable for their own promotion methods or ways to get better results. Broken hat Here is also just a point of view, the article is not comprehensive, if you have a better way or way to promote, and broken hat Exchange: Huangzixiong@phpwind.net, look forward to your letter.
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