Pros and cons of season tickets

today's electronic digital market, season tickets have been more and more widely used by users to obtain more revenue. But, recently, Ubisoft's canceled the game of the Assassin Assassin's Creed Unity ticket, which made the little part think of something that needed attention :

Assassin's Creed

Season Ticket

The advent of season tickets comes from the rise of the game industry's official expansion packs and micro-trading in the game, with two main features:

First, season tickets are often seen as secondary bookings for video games. Players can prepay their desired product in advance. This activity, on the other hand, allows the game to be priced from $50 to $60, up to $80-90, which, of course, depends on the size of the first and season tickets.

Another use is when the machine is suitable, many products will be discounted, some consumers will be more inclined to buy season tickets, if the first game has been given some discount.

The pros and cons of this season ticket are mainly for game developers and publishers.

Advantages

BORDERLANDS2 Season Ticket

Because of the underestimation and risk of the AAA-rated market, how to get more profit from each player's pocket is the biggest problem for developers and distributors.

Season Ticket promotions can ensure that developers maintain their jobs, as players now want to be protected from the game release date. As we mentioned before, if both the game and the official expansion pack are popular, the sales of season tickets will also rise.

Season tickets also provide additional revenue for game developers to persuade consumers to book games.

For consumers, the main advantage is that when games and tickets are discounted, consumers can get a cheap final version of the game.

Disadvantages

Another problem with game bookings is that consumers want to invest in a game that pays off, but basically no one knows what the outcome will be. Because the risks for developers are relatively greater.

When you try to sell season tickets to consumers, the best thing to do is to clearly tell people what you are offering to avoid any confusion. Games like Borderlands 2, Gearbox Software have not been explained clearly, except season tickets, as well as additional official expansion packs.

There is a problem. Season tickets do not fully explain what is in it, just based on the game and the category itself. The game itself, like Saint's Row 4, has season tickets and all comes from the game itself, but does not provide any official expansion packs to the player.

Another season ticket problem is that for game developers, season tickets are fixed, regardless of the game's good or bad. If they slip their tongue, season tickets are affected by some negative PR that will affect future sales.

For example, Batman Arkham origins, the game, some loopholes and negative comments led to a less than ideal income, starting from the first story developers stopped the work, and announced that there are no other works.

Arkham origins to provide more information, but the meager income and negative evaluation make people surprised

However, Assassin's Creed is the only example available for a developer who cannot continue to support unity. Although game developers have pledged to provide free official expansion packs and Ubisoft free games, this does not compensate for the fact that people have witnessed Ubisoft failure. There is no doubt that this will affect future sales and Ubisoft games bookings.

Overload booking

To allow more consumers to trust season tickets, developers need to develop games while designing season tickets. If the quality of the first test is good, then the season ticket will work very well.

High-quality official expansion packs can evaluate existing good games, but cannot turn the tide, and eventually there may be PR and sales issues that Ubisoft now face.

Pros and cons of season tickets