Public hospitals search for the impact of current level information on medical SEO

Today, I visited the search and ask the channel to see a problem like this:

　　

Yu Du didn't find out about this before. Surprised to search a few more than the medical industry to engage in the key words, found not like this questioner, at least our key keywords have not seen similar level of public hospital information display, Yu Du and tried to search other keywords, the results are as follows:

　　

Baidu "Children's Hospital" search results

　　

Baidu "cancer Hospital" search results

Yu Du Search for most of the "disease + hospital" such a keyword, but in addition to Yu Du found these two keywords, home has not found other similar public hospitals. It appears that the search results of public hospital level and other related information is not a common phenomenon, or that public hospitals do not participate in these keywords competition! So, since someone asked such a question, Yu Du, who is engaged in the optimization of medical SEO, feels that it is necessary to analyze the effects of such search results on the private medical industry.

Medical industry has been very profitable, whether private or public, this is the public secret, concerned about SEO are aware that public hospitals are not optimized, at least Yu Du understand is not! Most of the medical SEO is for private medical hospital services, it is clear that public hospitals are so strong because of the spread of people in the high, Good reputation. They do not need to import users from the search engine! Take the Yu Du Wuhan Union Hospital in Wuhan for example, every day is crowded, the Union hospital is also the most bustling around the area, the patient registration must queue very long team, this is private hospital can not and. However, public hospitals also have their own shortcomings, bed emergency, registration is difficult to be known, and public hospital charges complex, if not very important disease, ordinary people will not choose to go to public hospital treatment, private hospitals to facilitate the patient's choice. This is one of the reasons why private hospitals are hot!

Private hospitals want to achieve high visibility, more advertising is one of the first, there is to SEO, the patients do not want to go to public hospitals, do not know what hospital in the case, on the internet can only rely on search engine this tool to find their own information, then the role of SEO on private hospitals highlighted. This is why public hospitals do not do seo, private hospitals desperately to do the root cause of SEO!

Say so much nonsense, we get back to business, Baidu early in October on the medical industry information to make adjustments to increase the record information, is considered to be a private hospital site of a small earthquake, many private hospitals have begun to use domestic space for the record, but the Baidu's public hospital search information display to enrich, Yu Du thinks it has little impact on private hospitals. Study keyword search results carefully, you will find that, in addition to the professional medical platform, almost the first few pages did not appear public hospital information, visible, from the perspective of search engines, public hospitals are not competing with private hospitals, and Baidu's public hospital search results increase naturally there is no competition, and Yu Du found a phenomenon, This was the result of the search for "Wuhan Union Hospital":

　　

Only show the hospital level information, the point will also find this is the hospital's official website, is not a single disease of the site, and the general private hospitals are a single disease of the site as the focus of optimization, so that the official website of these public hospitals will not participate in a single disease like private hospitals in the ranking of the keyword competition (of course, With the exception of someone operating behind it). But there is a problem to get everyone's attention, is like this article Baidu "cancer Hospital" results of the image of the display, the hospital level after the addition of a special section, this is not the future of Baidu's ranking of a reference to the site? I do not know, if it is, I believe that the private hospital SEO will be a devastating blow. But for now, there's no effect!

Yu Du something: Baidu has been the ranking algorithm to adjust the medical industry is also special care, has been changing the pattern to show the results of the search, can be said to make the medical industry seoer heart cold through. But to see the nature of the phenomenon, Baidu has been committed to the user to present the best results, SEO professional ethics also requires us to consider for users, if also rely on outdated means supplemented by a low quality of the station content, will be eliminated! Besides, it is difficult to have a breakthrough, there are difficulties, only challenges, is not it?

Article Source: Wuhan seohttp://www.wappcn.com/, welcome peers to pat the exchange.