Small car purchasing knowledge (4S and second-level dealers)
1. What is a 4S store? What is a secondary distributor?
4s stores and secondary dealers are two types of car dealers. In short, 4S stores are a single-brand car dealer that designs stores and manages and operates according to the manufacturer's specifications according to the requirements of the agent brand manufacturers. The second-level dealers <also called the second-level market>, the simple explanation is "individual car dealers" that are not controlled by manufacturers. The brands they represent may be one or more.
What is "4s" in 4S stores?
4s refers to sales (sale), that is, selling vehicles; services, providing vehicle owners with post-service services; accessories (spare part), selling and providing original factory accessories; information Feedback (survey) to inform the manufacturer of vehicle use information.
However, there are still some "3 S stores" and "5 s stores" on the market. "3 S stores" generally refer to imported car dealers who generally do not provide information feedback services, the "5 s store" refers to the addition of the second-hand car Replacement Business (secondhand) on the basis of the "4s store. In fact, both 3 s stores, 4S stores, and 5S stores are partners managed by brand manufacturers in a unified manner.
II. How to differentiate 4s stores and secondary dealers?
In fact, from the store layout, we can see that because 4s stores have great advantages in capital, they often have independent buildings, and the architectural styles of 4S stores of the same brand are strictly unified. Secondary dealers, due to financial problems, are relatively simple or even a little crude in the store layout.
3. Why does secondary dealers exist?
The 4s store is managed by the manufacturer and must be sold and aftersales in strict accordance with the manufacturer's requirements. In addition, the manufacturer will issue the current sales task to the 4S store each year, the reward for completing indicators is different from the reward for returning 4s stores from the manufacturers. Therefore, 4S stores usually open some agents (that is, second-level dealers) to buy more cars) to sell more vehicles to increase sales.
Manufacturers will strictly control the retail prices and discounts of 4S stores based on their actual conditions. Therefore, although the discounts for purchasing the same 4s stores vary with time. However, because the prices of secondary dealers sold to 4s stores are very low <generally sold by major customers, manufacturers allow larger discounts for major customers>, therefore, this is why these secondary dealers tend to offer greater discounts than 4s stores.
Of course, in addition to 4s stores, most of these secondary dealers are also owned by individuals. Their Way to entering the car is also through the 4S stores with good relations, because they are driving in batches, therefore, they will have more discounts than 4s stores during sales. In general, second-level dealers mainly make more money, and the secondary dealers opened by those 4s stores should not only make more money, but also undertake the task of buying more cars for 4s stores.
4. Which of the 4S stores and secondary dealers can buy a car more securely?
Because 4s stores are managed by manufacturers, they are strictly in accordance with the manufacturer's specifications in terms of vehicle sales and sales specifications. Therefore, you can rest assured when purchasing 4s stores. The second-level dealers buy a car, because they also get the car from the dealer, so there is no problem in quality, however, some secondary dealers may sell the defective products of 4S stores (after the appearance is damaged during transportation), but this only accounts for a small part.
In addition, consumers generally choose to store insurance after purchasing a car, while 4s stores provide large-sized and reputable insurance companies. Therefore, you do not need to worry about future claims, you can also enjoy the in-store DNS service. At secondary dealers, they may provide you with small insurance companies to win more insurance rebates in order to make more money, these small insurance companies are more difficult and demanding in claims settlement. Therefore, if you want to avoid insurance from second-level dealers, or the insurance of a large insurance company at a secondary dealer.
5. What should I pay attention to when purchasing a car at 4s stores and secondary dealers?
When purchasing a car in these two places, you need to pay attention to the following: whether there are scratches on the paint surface of the car, whether there is a lack of accessories and accessories with the car, and the number of kilometers (generally less than 30 kilometers are counted as "0 kilometers" of the new car ), after the vehicle is started, check whether the instrument and function of the vehicle are normal (when I bought a car with a friend, the dashboard line was not connected ).
6. Who has a higher discount for 4s stores and secondary dealers?
Generally, in addition to general cash discounts, there will be several thousand yuan of decorative concessions in 4S stores. However, the so-called "Boutique decoration" presented by these 4s stores is a high price, therefore, if the discount offered by the 4S store includes "Excellent decoration", I suggest you fold it into cash. Because in some well-known car accessories decoration stores, you can spend less money to buy better products. Of course, there are also exceptions. For example, some popular cars in the same brand tend to offer basically the same discount for 4s stores. At this time, you may wish to ask 4s stores to give away some gadgets with the car. Such as foot mats, fire extinguishers, and even car models. After all, I feel more comfortable with each other.
If the vehicle price is no longer favorable, in addition to asking for a small gift from the 4S shop, you can also ask the 4S Shop for several more free maintenance, repair and maintenance (ForUM) discount cards and so on. After all, buying a car is only the first step in the long journey. After-sales service is also the most expensive part in the future. Therefore, it is more cost-effective to get maintenance from 4s stores than to get small gifts, but in most cases, 4s stores are not offered to customers with free maintenance.
Second-level dealers buy a car because they don't offer maintenance or small gifts to 4s stores, therefore, we follow the principle that "we will never offer 1 discount for 10 more items" at Level 2 dealers ". In addition, some second-level sellers require that they have insurance on them, otherwise they will not be given a larger discount. If so, we suggest you choose a large, reputable insurance company, to protect your future interests from harm.
Because secondary dealers tend to offer a larger discount than 4s stores, if you buy a car only to figure a low price, you can go to secondary dealers to buy a car. In addition, some 4s Stores often hold some activities, and the vehicle discount rate may be larger during the activity. Therefore, if you have the right time, I suggest you buy a car at 4s.
7. Second-level dealers should pay special attention to purchasing vehicles
Because most secondary dealers are privately run, the reputation and operation are worse than those of 4S stores. Therefore, if you have negotiated the vehicle price and the provided items at the secondary dealers, therefore, you must clearly define the conditions in the car purchase contract. Do not be afraid of troubles to prevent changes. At the same time, if there is no car in Level 2, tell you to be careful when you need to decide, and be sure to specify the delivery time and whether to receive the deposit in the car purchase contract, make sure you have negotiated whether the deposit can be refunded!
In addition, after you decide to purchase a car at the second-level dealer, you may wish to see the official promotions or gift-giving activities of the purchased vehicle model manufacturer, if you have any problems, contact the secondary distributors to prevent your interests from being damaged.