PV, UV, number of visits, bounce rate, conversion rate, average length of visit

1. What is presentation volume, clicks, clickthrough rate

In the background of Baidu promotion can see the consumption, average price, click, Show, ClickThrough rate, thousands of display costs and other data, these data is your comprehensive evaluation of the effect of promotion, in-depth promotion of the basis of optimization.

When the Netizen searches the query, if your account conforms to the Netizen search demand keyword to be triggered, this keyword corresponding creativity will appear in the search result page, is called the keyword and the creative one unfolds. The number of impressions you get during a period of time is called " presentation volume ." The amount of presentation reflects the quality and originality of your keywords (if your creative presentation is prioritized).

When your promotional results are displayed, if netizens are interested in your promotional results and want to know more about your offering, you may be able to click to visit your website. The number of clicks you've received over time is called " clicks ." Simply put, the amount of clicks refers to the number of times your idea was clicked.

clicks/Impressions = ClickThrough rate. ClickThrough rates reflect the appeal of your ideas.

2. How to use good presentation volume, click-through rate to promote more efficient.

The amount of presentation helps you understand how many netizens are covered by the promotional results and is a quantitative concept. With the presentation volume data provided by the statistics report, you can find out which keyword ideas are more revealing, how many exposures you can get each day, and estimate how many potential customers your campaign can reach.

If all of your keywords are consistently low on a daily basis and cannot adequately expose your promotional results, then we recommend that you consider submitting more keywords and using a wide range of matches to reach more potential customers.

3. What is the number of visitors (UV)

　　The number of visitors means how many different users have visited your website in a day. The number of visitors is more realistic and accurate than the number of IPs to reflect the number of users. Baidu statistics completely abandoned the IP this indicator, and the number of visitors to enable the indicator, because the IP often does not reflect the actual number of users. Especially for some enterprises with less traffic, the number of IP and the number of visitors will be a certain difference.
The number of visitors is primarily based on a cookie, and each computer's cookie is not the same. In some cases, the number of IPs is greater than the number of real visitors. Sometimes the number of visitors is greater than the IP number. The number of visitors is more realistic and accurate than the number of IPs to reflect the number of users.

　4. What is the number of visits

　The number of visits is the number of times a visitor has opened the site page for a complete visit. The number of visits is a measure of the speed at which a website is accessed
。 If the number of visits is significantly less than the numbers of visitors, it means that many users close the page without fully opening the page. If this is the case, we should take a good look at the site's access speed, to see whether the site is a problem or the site is a problem with the program. The number of visits will generally be greater than visitors.

5. What is the view amount (PV)

The number of views and visits is echoed. When a user visits a Web site, it is recorded as 1 PV for each page opened. The same page is accessed more than once, and the amount of browsing is cumulative. The higher the number of views on a website, the higher the popularity of the site, the more users like the content. It doesn't make much sense to focus on PV at all (PV is about the same amount of clicks).
PV is an important indicator of whether the content of the site is attractive enough to the user. For the auction, only the side reflection, because we set the access URL. Many user needs are also very clear, came to the site, often only look for their own needs of the product, so blindly attached to the PV is also not much significance. Should focus on the content of the target customers can be, there is no need to blindly pursue the PV value, the pursuit of those conversion rate, bounce rate, UV, conversions and so that is the focus.

6. What is the number of conversions (important, but for the auction, is generally the click Business Pass as the conversion page, so many are unintentionally clicked)
A potential user who completes one of our desired behaviors on our website is called a conversion . We can set the corresponding conversion page in the background of Baidu statistics, users visit this page 1 times, it is recorded as 1 conversions.

　　7. What is conversion rate:　　

conversion rate = number of conversions/visits. for bidding, it is the precise indicator of keywords and access pages. Conversion rates can be used to measure the effectiveness of online marketing. If we put ads on A and b two sites at the same time, a site can bring 100 user visits per day, but only 1 conversions, B site can bring 10 user visits per day, but there are 5 conversions. This means that the B site brings a higher conversion rate, more accurate users, network marketing effect is better.

8. What is the average length of access: average length of visit is an important indicator of the user experience of a website
The average duration of access is the average length of time a user visits a website. Average length of Visit = Total Access time/number of visits. If users do not like the content of the site, they may close the page a little bit, then the average length of the visit is very short, if the user is interested in the content of the site, saw a lot of content, or stay on the site for a long time, the average length of visit is very long.

　　9. What is the average number of pages visited: the average number of pages visited is also a measure of the site's user experience

The average number of pages visited is the average number of pages viewed by the user. Average number of pages visited = PageView/visits. The average number of pages visited means that visitors go to your website and visit a few pages and leave.

　10. What is bounce rate: bounce rate is an important index to reflect the quality of website traffic
Bounce rate is a percentage of the total number of visits that a visitor visits a page and leaves the site after they have visited the site. Bounce rate = access to only one page to leave the site visits/total number of visits, the lower the bounce rate indicates that the better the quality of the traffic, the more interested users of the content of the site.