Pyramid Strategy of a website

In this world dominated by social networks such as Twitter and Facebook, we seem to have forgotten the mission of a website, content and user experience. More and more people are fascinated by the same social network, but forget the content, the most basic and essential things of user experience. This article describes the pyramid structure that a website should possess.

Web pyramid structure

 

Content

Let's start from the bottom layer of the pyramid. Although "content is king" is a cliché, It is a radical truth. Your site can have good advertisements and a large number of Twitter followers, there is the coolest design. However, if there is no good content, everything will not last long. The wonderful content is the root cause of all this and is the best start if youUnique, attractive, and user-written contentYou have a solid foundation.

You may wish to consider the following aspects:

• Does your content containTerms not understood by users?
• Are these contents specially designed for the Web or directly Excerpted from your example?
• If you write a blog, your blogArticleIs there a unique point of view that can lead to discussion?

 

User Experience

No matter how wonderful your content is, it is futile if your users cannot find what they want.Complex navigation, over-crowded la S, distracting images, animations, and other user experience problems will cause your users to leave.Previously, usability testing on a large site was very expensive. Now, we have a lot of low-cost methods to collect user feedback, which can help you improve site design and user experience. A simpler test can help people around you ask them if they can complete the most basic tasks on your site and understand your navigation?

You can also use tools such as Adobe Connect to create a test lab, record user behavior, voice comments, facial expressions, and so on the page for analysis. Online survey tools such as zoomerang and survey monkey, combined with screens, are also a quick way to get feedback. Usabilla and other usability testing tools can help you collect feedback on more specific user interfaces through surveys and hotspot maps.

Of course, none of these can be compared with the guidance of user experience experts. However, in any case, budget shortage is no longer an excuse to ignore user experience testing. Some simple tools, coupled with careful design issues, these jobs make it easier for you to surpass competitors.

 

Seo

Some people may question why Seo is not at the bottom. After all, if the user cannot find you, what is the best content. In fact, creating good content to meet user needs is already the most important step on the SEO journey. Many people want to find the secret to get a good ranking in search engines, but do not spend time evaluating their own content. The real secret of Seo is to create high-quality content. There are some issues worth considering:

• Does your content contain the words that the user wants to search? Tools such as Google insights and wordtracker can help you research this.
• Does your H1, H2, H3 tags contain keywords?
• Does the title of your webpage contain keywords that are consistent with the content of the webpage?

Simply put,Whether your content is to please users or search engines.

 

Exposure to social media networks

So far, you have laid a solid foundation for content, user experience, and Seo. Now, you can consider exposing it to the social network. We assume that the readers who read this article already know social media networks such as Facebook, Twitter, and MySpace, and are familiar with social media network optimization tools such as radian6, scoutlabs, and hootsuite. If you already know this, the other thing is,Establish a long-term social media strategy.

Many companies, although building pages on Twitter or Facebook, do not have a clear goal. The following are some important issues:

• If you are a company that has assigned people in charge of social media networks, is this their full-time job or is it just a thing you can do in your spare time?
• Do you want to hire a PR or advertising company to do these things? In the early stage, this is acceptable. But two years later? Four years later?
• Who is responsible for replying to user questions on Twitter, Facebook, and forums? Are these tasks effective?

 

Purchase click advertisement (PPC)

With high-quality content, perfect user experience, and optimal Seo performance, and continuous exposure to social network media, you can also consider buying click ads (pay-per-click ). However, this step is based on the above four levels. After all, you do not have to pay for traffic, but let the users who come here see meaningless things.

Remarks

This pyramid structure is not static. It depends on your business type. If you are a small and medium-sized company that sells complex products in a niche market, Seo and PPC may be more important, if you are a blogger, the social media has a stake in your life. In any case, you must firmly grasp the most essential things, which is the most important to your users.