1. The old station must take the right medicine
At present, many enterprise companies have their own websites, and even some companies have not only one website. Over time, these websites gradually become old websites but are not managed, if these old sites are used only as a decoration and do not play its proper role, such website indexing will definitely stop; or even some companies pay great attention to network promotion, I found some professional seo course optimizers. However, due to limited capabilities or some search engine problems, the website also encountered the problem of not indexing. Or, due to some revision problems or illegal operations, these problems are a headache and need to be solved properly. For websites that are not managed by anyone, the company should pay attention to them first, and invest a certain amount of money for network promotion optimization. This problem will be solved slowly. For the capability problem, we must constantly improve, find the best optimization promotion method. For the revision problem, you need to carefully maintain the new version of the website, restore the weight of the website, illegal operations need to be corrected in time to slowly recover.
2. The old station should be innovative
If a webmaster does not collect data for a long time, no matter how hard we work, the number of records will not increase, and the number of records will continue to decrease with the small updates of Baidu, then we need to analyze whether the website structure is correct, is it a problem with website code, website content, or external links. Looking for breakthroughs on these issues and looking for innovation, we may be able to achieve good results.
A. Structure modification
The website structure does not seem to be highly dynamic, because many webmasters are saying that the website revision will lower our website rankings and affect our website recording, if the revision is in the direction that is conducive to optimization, I think it is better to make the change later. In addition, I have read some corporate websites and didn't consider the optimization issue when I started the production. So we need to modify, navigate, sidebar, and keyword layout in many places.
B. Code optimization
The code is generally not modified, so we only need to optimize some seemingly simple things, meta tags, alt tags, h tags, and so on. We all know that, but it is rarely used. The innovation I want to talk about here is in the application of the h1 tag. You can go to Zhongguancun online to see if its h1 tag is very good, if we can use h1 in this way, then the keyword ranking of the website will become understandable.
C. Website content
Many people are saying that the content is king, but how much is actually done? I have always made good rankings on several websites. It is because of the content that you may wish to communicate with me. In fact, content innovation is not very easy. Every industry is highly competitive, but there are not many content, and we are not professional editors for seo. It is quite difficult to develop so many original articles, at this time, we need to introduce new content in the way of the article. The content is still the content, but the method of the article can be completely changed. For example, the general website introduces some things by itself, we can also talk about some things from the perspective of others' oral opinions. For example, we generally talk about a problem that is the total score. Can we break this rule and talk about solutions from the very beginning, then, let everyone think about the question at the end.
D. External link optimization
External chain optimization is nothing more than a few points, such as relevance, extensiveness, weight, quantity, etc. It is really hard to do innovation, but it is not impossible. For example, you can write a soft article so that you can manually repost your website or give some benefits to others to help forward the article. The sns community is a new area for you to make good use of it. You can also try to get a promotion, although it takes a certain amount of money.
These innovations are well done. If website indexing is still a problem, it is not something we can solve. It is a search engine problem, and we can only let it go.