Quickly learn how to build a profitable website

Nowadays, many people often ask what websites are making money, such as WEB2.0, classified information, DIGG, XX customers, and vertical industry websites. I will tell you that this will never make money. Now I will tell you how to find and build a profitable website.

When it comes to website creation, many experts will give you some instructor-style suggestions, SEO, positioning, content is king, originality, webpage design, etc. If you follow these instructor-style methods, website creation can also make money, it's too easy to make money, and everyone can become a millionaire.

The first factor to consider when planning a website is your business model or profit model. To put it bluntly, it is how you make money and where to make money, who makes money, what makes money through, who is your object of making money, why do you make money for others, and why do people give you money, what benefits can you provide to those who make money. Think about these issues and analyze them more.

Of course, for most people, even if they think this way and want to break their heads, I am afraid they may not think about anything. This doesn't blame you because you have not been influenced by business, it is said that you do not have business thinking yet. Simply put, your business mind is not developed yet.

However, a website is a commercial activity. On the surface, it seems like a website is a technical activity. Actually, it is a business operation. For most personal websites, we are personal users, it can also be called a sole proprietorship enterprise.

Now that you are doing business, you can follow some basic game rules to master the basic business rules. Far away. If you want to make money on a website that generates tens of thousands of dollars a year, you must make money in a scientific way. Don't expect you to get a website such as HAO123, and the number of personal websites is the same. The chance of winning 5 million votes is almost the same. I have analyzed and studied this case, and it is of no universal significance.

Back to our website, let's first look at the current stable way of making money, of course, online advertising. This is a mature business model, so we make the main website revenue, assume that the network advertising revenue is the main factor. If you think about making money through advertising alliances or google, you only need to continue looking at it. Instead of relying directly on advertising alliances, it will never earn 1 million RMB.

The first thing I need to analyze is what people are now, what companies are willing to put ads on the Internet, and what forms of advertising are now. Further, we need to analyze which enterprises may put advertisements on the Internet. The reason for this analysis is that the websites we make serve these enterprises. Only through this analysis can we determine what kind of websites we make.

You may think that the analysis is very difficult, and the analysis information is too large. Of course, it is not difficult to do it in a scientific way. First, we should look for a place where network advertisers are concentrated. The best place is the advertising alliance. First, let's look at the advertisers in the advertising alliance and then classify them. Now let's take a look at the analysis of this leader Alliance. You will find that most advertisers are e-commerce enterprises. If you are looking at several alliances, you will find that, among these many alliances, most advertisers engaged in e-commerce, such as Dangdang and excellence, do not mention it. There are also various professional online malls, such as selling books, clothing, and cosmetics, sell flowers. This shows that e-commerce websites have a strong willingness to advertise on the Internet, and many enterprises are willing to promote themselves through online advertising.

If you look at the current popularity of e-commerce and there are so many other enterprises joining us, you should understand that these enterprises will launch a lot of online advertising market each year, and with the encouragement of competition, they will have more advertising fees. In addition, they also hope to have more suitable advertising methods, and the advertising alliance is only one of them.

In this case, the target of making money on the website is determined on the advertisers. In other words, the main target of our services is them. Our website should be able to help them promote themselves, let them put ads on our website to bring them benefits.

To achieve this goal, our website must be a website that can attract a large number of online shoppers. That is to say, our website serves a large number of online shopping groups. We want to build a website that can serve online shoppers. So what kind of website can such a website be? In fact, there are already many such websites, such as shopping rebates, shopping websites, and discount websites. However, they have not yet achieved the ultimate level. That is to say, they have not completely met the requirements of Advertisers. In other words, their profit model is not perfect. They only met some online shopper needs. Of course, some of them make money, but there is actually more room for improvement.

You may think this is actually very simple, but you have a clear idea that most websites first focus on how to improve services for consumers, how to attract traffic, and then how to attract advertisers, how to make money. They first consider how to attract consumers, first consider the traffic, and then think that with this, naturally there will be money to come in, that is, traditionally, with high traffic, there is naturally a high income.

Instead, we start with advertisers, and tell them exactly how to make money first, and then push it back. Determine the profit model first, and then consider how to promote the website and how to attract traffic. We do not need high traffic, but we need high quality traffic. The so-called high quality traffic is the traffic that can bring benefits to our advertisers. Only when our advertisers make money can we make money, and only when we make money can we better serve our consumers. We are a small website. Most of the time we use personal websites, we do not have the support of venture capital, and we do not have enough money to burn. We were like in the past, we didn't have the same equipment as the national army, and we only had Xiaomi and rifle. So our first consideration was survival, and then growth and development, the most important thing for us is to make money quickly. It is not suitable for websites that look beautiful and may make money in years or months.