"CDC-branded vitamins" micro-Cloud promotional Video project summary

Micro Cloud is a smart cloud service that Tencent has crafted for its users, which can easily sync files, push photos and transmit data between mobile phones and computers.

Currently spanning Apple, Android, and Windows, the mobile-era users provide the interoperability solutions for files and information across terminals, while providing a full range of cloud storage services, one-stop management of documents and photos, and working life. In order to improve the user's perception of the micro-cloud, a micro-cloud brand is needed to give users a deeper understanding of the micro-cloud.

Before making a promotional video, we need to figure out the main features of the video, which is the product's appeal. is to highlight the brand, Word-of-mouth, or in a clear way to tell the audience how to use our products. Micro-Cloud is still a newer product, it can be said that the growth period, many people are not particularly familiar with the product. So after negotiating and comparing many promotional cases, agree with the product side to identify the target as: to increase the number of users. That is to say, need to use video to highlight the function of products, to create product personality.

After discussion we extracted from the micro-cloud products in the video need to convey the features and characteristics of the brand.

Script creativity is the first person to interpret the use of micro-cloud day, with time as the main line. It involves the main functions of the micro-cloud and its use of the scene, hoping to use a more intuitive way to present the experience of using micro-clouds, so that the viewer has a strong sense of generation.

　　

Video is mainly divided into morning run, meetings, meeting with customers, home four parts, because you may see a very good thing, take a photo to share in the photo album; it may be busy without a U disk or hard disk storage tools, only through the network disk access files , mobile end and PC-side copy sticky function is to solve the process of complex input, so that important information can be a key copy ... Each part of the micro-cloud for a functional service, highlighting the characteristics of micro-cloud products "anywhere, with the sharing."

Then after the brain after the initial determination of the style is a virtual animation + real shooting, simple and fresh style, and a little bit of scientific and technological sense.　         With the main character of the first point of view to scrutinized use of micro-cloud drip, and then use the interactive interface in the process with a simple animation presented, so that the film more lively and interesting. The first is the scene of the shooting.

In order to find a fresh, simple, bright living scene we screened a lot of places, and before the start of the filming of the case: mangroves, Lai Heung Park, Happy Coast, Shenzhen Library and even Longgang ... Each team member takes a camera or iphone to take a photo shoot and simulates the hero's visual angle in order to go back and filter out where the script fits. After determining the location of each scene, it is to carry a large number of filming equipment and advance preparation of props to go to the shooting. Each trip is a vast project, in addition to photographing equipment, indoor scenes also need to move a large number of props and lighting equipment for the distribution. If the outdoor scene is very high lighting requirements, so need to strictly control the time to shoot, when to shoot which play, how long, in advance to arrange the shooting time, so that filming more efficient completion. For example, the beginning of the movie hope is the morning warm sunshine, and the autumn of Shenzhen morning is misty, although in the film to see is flashing dazzling light feeling, but in fact, in the sun in the middle of the noon shooting completed.

Then the hands of the shooting, real and animation separation determines the hands of the shooting needs to be done under the green shed, and then later and video synthesis. So we built a small green shed at 20L for hand shooting. As the middle runs through the animation of some fingers sliding screen, the hand of the model needs to be painted green when necessary to facilitate later synthesis.

　　

Micro-Cloud brand color is grass-green and blue, in addition to its own interface also has purple and orange, so we set the above four colors for the animation design of the main color. At the same time in each part of the function of the show we also deliberately incorporated a number of micro-cloud elements, such as the actual interface to represent the corresponding function icon, to strengthen the micro-cloud in the user's brain brand image. Of course, the overall tone of the film is simple, the simpler the better, because the micro-cloud display is the convenience of multiple terminal transmission, we hope that the image can also directly convey the feeling, as far as possible to reduce the additional components. For this reason, the functional interface of each part is simpler and more flat than the original interface.

Finally on-line on the Micro Cloud official network needs to have a through-train entrance, to facilitate users to quickly browse the promotional video, to further understand the micro-cloud, so we have to the official website of the banner design, added a video portal. The combination of video first frame and micro Cloud Logo design banner, style and video simple tone unity, strong highlighting of micro-cloud brand, while deepening video of the user's impression.