"Cloud News" 55 "IBM launches Data Warehouse DW cloud service"

2015-07-29 Zhang Xiaodong Oriental Cloud Insight

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IBM has launched a cloud-based data warehousing service, a market that is increasingly competitive, providing enterprise analytics services, which are often the most vexing and necessary service within a company.

"You used to have to get data through a series of complex steps. This is changing. Now people directly access the data, "said Derek Schoettle,ibm, general manager of cloud data Services.

IBM DASHDB Enterprise MPP (massively parallel processing) service in the IBM Bluemix Portal Service platform provides the ability to fully manage the Data Warehouse service, which can save the organization cost and build a complex BI analysis system for customers.

IBM is one of the companies that provides online data warehouses. Dashdb not only competes with Amazon redshift, but also Microsoft Azure's SQL Data Warehouse, and startups: Snowflake Cloud Computing and Cooladata are among the competitors.

The Data Warehouse provides a place to format and store data so that it can be analyzed in depth. However, in all the services provided by the primary database itself, such an analysis will usually slow down its overall processing performance. IBM Dashdb is the ideal tool for exploring data, Schoettle said.

Cable companies, for example, can analyze the most rewarding user areas by geographical area income. Financial services enterprises can use a scalable data warehouse, based on the spot purchase trend, analysis of retail sales data, to draw the user's seasonal buying habits.

IBM's DASHDB services are geared towards faster workloads with the advantage of its MPP architecture. The MPP allows the contents of the entire table to be loaded into the server's working memory, greatly speeding up the time required for query processing.

An early user, such as the British RED10 Marketing company, found that after switching to DASHDB, it was able to cut its query average time to four seconds, and they had spent several hours doing the same query task.

This analytics service is one of the key components of IBM's technical analysis, such as Watson Analytics, Cognos and Netezza. Dashdb can also integrate with third-party business intelligence software, such as aginity and tableau.

The service can also support unstructured data, such as in JSON (JavaScript Object Notation), thanks to integration with IBM Cloudant database technology. IBM acquired Cloudant in 2014.

In addition to introducing DASHDB,IBM released a set of tools to easily load workloads from Netezza's internal data warehouse, as well as from Oracle database DB/2.

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"Cloud News" 55 "IBM launches Data Warehouse DW cloud service"