"Content" and "promotion" it turns out that's what happened.

Baosen in the past 5 years in addition to do hundreds of enterprise station promotion, but also do a webmaster class forum-Push 56 Webmaster Forum, and the Forum compared to the enterprise station, the promotion of the way is 2 yards, the initial time, for the operation of the site promotion I understand, first create value, that is, to do with the positioning related content, And then in the promotion. Recently Baosen found that it seems to be wrong to understand this:

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What exactly does the content do?

Yesterday saw 2013 years of Baidu search engine report, which refers to various types of Web sites have been submitted to the search engine page has 3 billion, and actually bring traffic only 230 million pages. Most of them are garbage stations, and 40% of them are collecting stations. Baosen in the past to do business site promotion, is generally copied the content of competitors, and then pseudo-original processing, is nothing more than modify the title, and then the article's head and tail to do the next processing, in doing some other convenient operation, a few months later ranked on the. This is not the case for operations-level Web content.

original content: Baidu's report mentions that Original content or unique value of content (or to mention the original) at least 20, 30 times, Baosen in the thinking of some tutorial station, and the same as push 56 forum, 28 push, push 18,SEOWHY,A5 webmaster Forum, these forums in addition to those users post or reprint content, They are also creating their own original content, such as: interviews, as well as contributions, in addition to the video tutorial site, some videos are their own brand from the new record, and even use a third-party video site call interface, completely put the video into their own space. Nothing is to ensure uniqueness, such a site is a high-quality site, the natural weight is high. (Note: Lu Songsong before in it: if you can insist on continuous update write original 3 months, the basic ranking on the UP! ...... Baosen know, this is true!!! )

should say that most of the industry's web site weights do not make friends, have similar ideas, That is to copy other people's content, convenient, in addition to usually not so many topics can be original writing. In fact, this kind of content as long as your users are helpful, still have value, such as: domestic well-known since the Media blog-lu Songsong blog, in fact, many articles are reproduced others, some others contribute, a small part is their own writing. Even if it is reproduced ... But each article has been carefully reviewed by bloggers to select, to achieve each of the at least 3-5 Bo friends to help, so this type of content construction can also ... However, the high weight of those stations, in addition to reprint they must have their own unique is the original content exists.

the significance of sustainable maintenance update: A new station most webmaster friends are looking for a short-term ranking, out of traffic, many people with Baosen, their own website has done the original, and also reproduced some others have the value of content, did 2, 3 months is no ranking, why? Then simply ignore, let the site to fend for themselves, and then perhaps that day feel that the 50 dollars of the domain fee also do not want to spend, directly closed. ...... In fact, the observation of Lu Songsong, those micro-broad (originally in other platforms no large, no resources, follow-up from the new zero start! ), including other sites, you will find ... People are more or less every day will update some things, and in turn found that we after the initial blow, found that hard to do for a few months, what returns are not, then no matter ... This is the biggest difference between a spam site maintainer and a high-weight high-volume type of platform or website!!!

Enterprise Station SEO and operating site is not the same

Baosen found themselves, or a lot of friends with Baosen, in the promotion of the site, everywhere thinking about SEO, how to "opportunistic" how to quickly do a period of time, immediately change the tall, the flow of large, high weight, the earth webmaster know there is a cow x Push 56 webmaster Forum, Wang Baosen a night famous. ...... Unrealistic, operation-level promotion, is a long-term work, SEO is like art design, in the original on the basis of landscaping, play a role in decoration, and the essence is the site itself. Enterprise station may be "opportunistic" under, do fake original, exchange links, do not need to operate users, do not need to be a platform to develop, but the operation of the site is not the same.

internal promotion: over the past 2 years, Baosen's push 56 webmaster Forum also worked a few months, column framework, and related value content, including for those who have the problem website to do the website diagnosis, also did the hundreds original content, actually ... These are for the internal site to start work, or called internal promotion work, including Enterprise station optimization key words, those are conducted internally, do not do this is not enough.

You have good articles, good value content, you have to let others know ah? Some people say my website does not have the weight, the user is three melon jujube, cannot let more person know? ...... Can go to QQ group, Baidu Space, contributions, other forum vest top posts, and so on ... To do it? And these jobs are external promotion, mouchangqing previously organized micro-BO Group, post interaction? Lu Songsong In addition to his own blog, he wrote articles or valuable, are reproduced to other SNS platform or third-party blog? Others are doing external promotion ... Good site, high-weight station, brand station that in addition to the daily value of the content, all do have external promotion. (Note: operational level website ...) Do not tightly internal code, framework, original pseudo-original these work, but also to promote themselves, increase exposure! )

brand accumulation process: do webmasters who envy those high-weight sites, as well as those famous "Great God", Lu Songsong, mouchangqing , husband only, Wang, people in a few tens of millions of stationmaster crowd stand out, their own website so good, other webmaster do not envy it? Baosen Envy, even fancied that one day also reached the same height, Lu Songsong first spent a few hours a day, to do blog comments, we should be impressed by his most profound is the initial blog comment promotion, in addition to their own construction has the quality of the content, the original external promotion of the use of the method is the blog platform, True to the extreme, it lasts a half year or even longer. Including Wang Tong, every year the webmaster Assembly will see his figure, his own blog has a blog mail subscription function, occasionally also see some new articles written, especially controversial articles, people's fame, brand ... Also is not a day out, not our short effort 2, 3 months immediately go up, mouchangqing the original 28 push just a few months on fire, that is because people themselves do a few years of Internet related work, and have a certain network and visibility, these accumulated to do the foreshadowing, brand and high weight is the continuous accumulation made out.

Summary: If you want to do a big weight of the station, you also want to make an independent blog Lu Songsong that level, the country's millions of webmasters stand out? Then we will continue to adhere to the content, adhere to the external promotion, adhere to observe the advantages of peers, and finally make their own characteristics, even the most high weight, with a certain visibility ... If we want to do well, we still need to stick to it, 2 years? 5 years? Even longer ...

Source: Push 56 Webmaster Forum-Wang Baosen Blog, welcome to share this article, reproduced please retain the source www.tui56.com!

"Content" and "promotion" it turns out that's what happened.