"Expert column" on Baidu search sort

Webmaster Circle often talk about the topic, how to upgrade Baidu ranking must be ranked TOP3 problem, that Baidu sort of principle is what, how to improve, today to share your experience.

About the sort of thing

For like Baidu Search, and there is no sort of this argument, search engine think sort is in the specific keywords under the site content location, and keywords are generated by the user search, if a keyword is not searched, it means that the keyword does not exist in the sort, and the sort is due to data updates, user needs, Personalization and other factors in real-time change.

What factors affect the sequencing?

There are many factors affecting the sequencing, ranking is a result of a variety of algorithms to measure the overall score, often heard xxx know XX search engine algorithm engineer, in fact, these algorithms will not be handed to a person, an algorithm engineer know and understand the algorithm is also limited, is not enough to manipulate the rankings.

Because there are too many factors to influence, here I list several recognized and authoritative determinants:

1. Relevance of website to search keywords

Web site theme and keyword matching is very important, the site theme and content consistency is also the truth, and if the site across the field to publish diversion content, will be searched for recognition, there are many examples of penalty. Also, if a user searches for keywords that are relevant to your site, the user will have a high conversion click within the site.

2. Content and search keyword relevance

At present, Baidu and other search engines are more and more attention to the maintenance of the content of the ecological, so that more original authors to obtain more revenue, content themes and search keywords related to the higher, to obtain a sort of opportunity is also greater. Simply say if the site content is rich enough to meet all the needs of search users, then generally such content, display and click must not be bad to where to go.

3. Website evaluation

Website evaluation can also be said to be the authority of the site, Webmaster Circle said the weight, is based on the size of the site, historical performance, site network and other dimensions of a comprehensive assessment, for us 1:30 will be certainly unable to improve the site evaluation, only to do a good job of content to do a good user experience, Equal degree Niang or other search engine gives weighted.

4. Yellow inverse coefficient & website hacked

Look at the name of everyone should understand, yellow gambling poison anti-class information do not appear on the good; In addition, if the site is black and yellow, xxx and other content, the site will be affected.

5. Timeliness

Similar to news and other timely content, the faster you find hotspots, and content can be found by search engines, then on the flow of trust you can also get more.

6. Page Experience

Page experience is actually more recent mention is also very important point, Baidu and other search engines have been a lot of algorithms to purify the network environment, in the PC site need to consider the overall page experience, mobile side in addition to experience the problem, but also need to consider the speed of access, this part of Baidu launched the Lightning algorithm, Mobile access to the poor speed of the site has an impact, in addition to Baidu search resources platform launched a mobile search station optimization White Paper, we can learn more, according to the rules.

7. Links inside and outside the website

As search engines become smarter, the impact of sequencing on the inside and outside of the chain is weakening gradually, and of course the necessary and web-related internal chain is still indispensable.

How to promote sorting

We also listed a number of factors affecting the sequencing, may not be particularly full, but it is important to mention that we know that the ranking of a keyword is a lot of factors, then how can we improve the ranking of our site or page? There are 2 main points:

1. User Demand Simulation

We want to improve the ranking of a keyword, the most direct is the landing page to meet user needs, content and keywords to meet the relevance of what the user will search? What are the user's needs? This refers to the user is all users, you have to meet the diverse needs of users, Many times a keyword query under the requirements are multiple, as far as possible to meet them; Here you can use the Baidu index demand map to help judge.

2. Peer Learning

Learn from competitors this is a smart way, but you have to learn is in line with the number of sites in front of you, will their understanding of the user to get to your site, content to do more than all the peers are better, as much as possible output users will search for high-quality content, then your sort will be more and more good. But the collection and the content piece is not desirable, the high quality original is the kingly way.

Well, today's talk of these are only the tip of the iceberg, the shortcomings of the hope to get everyone to correct, I hope to help everyone.

Original address: http://lusongsong.com/reed/9674.html

Source: Lu Songsong Blog, Welcome to share, (qq/:13340454)

"Expert column" on Baidu search sort