"Healthy China" rises to Thirteen-Five strategy, mobile health war heats up

Lee's first report on the work of "healthy China" concept, and with the recent "Thirteen-Five" planning recommendations landed, health China has been fully upgraded to become a national strategy, not only the medical industry welcomed the good, for it internet companies, mobile medicine will also have a broader market demand.

At present, the Internet giants are actively promoting their own mobile health care strategy, mainly through the internet to connect doctor services and patients, to provide appointment registration, online treatment, the disease Exchange and other network services. Earlier, hardware manufacturers will look at the development of intelligent hardware with health features, not only Samsung's Gear series of smart watches, bracelet form a rich product line, Apple Watch listed also attracted a lot of fans attention, domestic manufacturers of enthusiasm can not be underestimated. In the context of "healthy China", it is believed that consumers ' demand for smart watches based on health function will be more active, and the competition of smart watch market will be heated up.

For consumers, the health value of smart watches is reflected in health testing, sports records and so on. Fitness, walking, night running, yoga and other sports have become the main sport of the domestic urban white-collar, and no longer confined to the gym, outdoor, home, office and so can become fitness venues, randomness, fragmented fitness mode is the challenge of smart wearable, Therefore, the fitness data of the product itself and the fitness needs of the matching and guidance is crucial.

The loss of a smart watch's ability to monitor its health means that it loses more than half of its product selling point, which may also be one of the reasons that Apple Watch sales are not ideal. For example, Apple Watch's heart rate monitoring feature has been widely questioned, and after upgrading watch OS 1.0.1, there are users who find that Apple Watch's heart rate monitoring feature breaks and does not read heart rate data every 10 minutes. And users have tested Apple Watch's heart rate monitoring performance by wearing both Apple Watch and polar M400 and chest straps, which is not a good performance from the result data.

Apple's performance may be said to be a momentary loss, but other manufacturers will not miss the opportunity to expand their advantages. For example, Samsung sees the opportunity to re-launch the new smart watch--gear S2, which features a health feature and a stylish experience. Seeing Apple Watch's health monitoring problems, Samsung Gear S2 specifically highlighted in S health function The motion cycle, motion planning, professional exercise monitoring, heart rate monitoring and " Eight cups of water "and other useful health sports function, and health function is all-day detection, there is no recording blind spot.

As a wearable market star-level enterprise Samsung, launched Gear series is to first lock the mobile health market in Apple, so the targeted launch of the S health function, built-in running, walking, riding, hiking, elliptical training machine, fitness car and stepper machine a variety of sports targeted monitoring function. At the same time, for those who like to listen to music jogging User Configuration Mobile music player, replace the user arm carry mobile phone to listen to music jogging form.

Sports, health function has become one of the signature features of smart watches, and in the whole mobile health market, there is no market dominance of a product, it can be said in the future development, leaving Samsung, Apple and many brands opportunities there are many, but the opportunity only favor the prepared people, for enterprises, "preparation" means technology, innovation and other hard power. For the consumer of smart watches, the fierce market competition means more perfect products, more close to the function of demand and more affordable prices, the smart watch market, the war heats up, consumers will eventually benefit.

"Healthy China" rises to Thirteen-Five strategy, mobile health war heats up