"Internet +" trend surging, Haier refrigerator layout software and hardware meaning what?

Nowadays, the "Internet +" concept quietly stirs up the entire TMT industry. "Internet +" concept led based on products to do service, experience and quality of the concept, but also recently become the focus of the industry, especially in the field of mass consumer life, more and more products and platforms have begun to connect to achieve the "Internet +" landing and application. In this trend, and the Internet of Things is the first trigger of the field, in particular, the two through the link to realize the transformation of the smart home, but also the "Web +" in this field of the emergence of the typical phenomenon.

In the field of public life, although smart home has already been equipped with intelligent features, but it can not be integrated with other ecological facilities to form a unified overall flaw, but also make the smart home in the development process formed an awkward situation, but with the "Internet +" concept of the rise, smart home or will usher in a new direction.

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Smart home needs to change: Light has "wisdom" is far from enough

"Internet +" for smart home requirements, not only the basic function of the product and ancillary services, but also the product can be connected with the user's living environment, together to build beyond the user's expectations of the experience. For example, in the traditional form of refrigerator products, can only provide users with simple storage and refrigeration functions, and Haier's star Kitchen series of refrigerators in order to ensure the perfect realization of basic functions on the basis of priority to achieve wet and dry storage, and the refrigerator with the app can always share the user's food pictures to the Internet, and to maintain social interaction with other users.

This refrigerator product has been launched by Haier, the "I Am the Chef app" is the world's first fashion gourmet fan entertainment platform, can provide users with the purchase, storage, testing, cooking, tasting, sharing of the integrated experience. This will be the Internet, apps and users to achieve connectivity, is a combination of hardware and software, services as one of the "soft" landing mode. Compared with the refrigerator products in the traditional mode, this new product with interactive, social, network and so on is the real intelligent product.

Social networking for Smart homes: "Internet +" Connect offline scenarios

"Internet +" can become the pursuit of experience and service standards, its main feature is the connection of people, hardware, software and services of the Internet of things and role. In hardware products, through the function of the product itself to achieve user demand, while attaching the social and interactive features of the Internet, to complete the entire ecological chain construction, which is the "Internet +" in the value and effect of the incomparable advantages, but also in its bring consumers and users a new experience and feelings of the basic requirements.

Because in this closed-loop ecology, users say goodbye to a single product function, and then participate in the offline scene outside the product, which can fundamentally drive the user's ecological experience.

Jiangsu Satellite TV launched the "star Chef" is a gourmet entertainment sharing program, users in addition to the scene to watch the program content, but also through the "I Am a star Chef" app to participate in the program interaction-"star chef in the" program of the artist's cooking and related messages will be displayed in the "I am a Chef" app, Users can learn to cook and showcase their culinary skills through the app, then interact in the form of online and online fans. In this process, the app is connected in tandem with the Internet, so that the ordinary let the fire cooking from a person's things into a group of people's carnival, but also let the home is no longer a cold machine but can let people play up the new ecology.

This scenario, which aggregates offline scenarios and online socializing, not only makes the user's lifestyle a whole new eco-style, but also enjoys social social basic forms. And the user's experience process also in this process, completed from the product function to the ecological service leap stage.

Of course, the more important place is that this scenario can make the user experience without any vainly disobey sense, in the connection between the line and the system under the process of the user to enjoy the overall service and feel is a non-discriminatory social form. As an innovative and unprecedented smart home ecological approach, this is the unique characteristics of the smart home ecosystem, but also its different from the traditional smart home era of the main place.

"Internet +" transformation: the new test of traditional home

In the past a long time, the traditional home enterprise in the way of the internet thinking change, through the addition of product networking function to achieve the Internet, is the main way of most traditional home products. But today, with the Internet, mobile Internet, the whole field of attack and more convenient information technology popularization, more and more traditional home in the product form, ecosystem and other aspects have achieved new changes, the aforementioned food program and the Star Kitchen refrigerator products, are this trend to create new Representative products.

And people as the core of the consumer market, its demand for products and services is no longer just a simple functional needs, in the experience, scene consumption and online integration, consumer service demand more and more high standards. And the new intelligent ecological home, through the product, social, hardware, network and other attributes to realize the change, will undoubtedly be the most suitable for the times the needs of the smart home consumer choice object, and with the development of this trend, the future of this demand will also appear new changes and advances. (Zhu Yi/wen,: Izhuyi; No.: Zhuyiweixin)

"Internet +" trend surging, Haier refrigerator layout software and hardware meaning what?