"Live-rectification": The host economy welcomes the innovation era

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On the evening of September 14, Fan Bingbing, Jike, Wang Zulan, Zhang Zhenyue, Wu Mo sorrow and so on a large number of first-line stars and more than 300 pepper anchors appear in the "Pepper Night 2016 Shining Star Mountain Awards Ceremony" event. In this event, 360 chairman, Pepper Live investor Zhou Hongyi published a view of the live industry, he thought "was stigmatized, is considered not the inflow of ' Live + host ' can ascend presentable, and pepper night will also become the main user to provide ' rectification ' of the industry platform." In addition, the event of Fan Bingbing, Jike also served as Pepper Live "chief Experience officer" and "Chief product officer", formally become a "live" part of the practitioners.

Judging by the presence of a number of front-line stars and hundreds of hosts, this "Pepper night" not only refreshes the record in size, but also plays a positive role in promoting the Live brand. In particular, Zhou Hongyi the first to play the "rectification" of the speech, to a certain extent also means to live as the representative of the host new economic trend, or will usher in a new tomorrow.

Pepper for live-rectification: Urging the industry image remodeling

In the era of mobile Internet, as the most convenient video interactive social platform, it has more convenient social properties and the most intuitive interactive experience and other characteristics, based on this innate advantage, the broadcast is quickly becoming the Internet's favorite. According to incomplete statistics, the number of China's online broadcast platform is close to 200, of which the total number of users is more than 200 million scale, of which the pepper live and other platforms because of the launch time early, large user base and other advantages and become one of the best, other rising star is the potential to participate in the lightning.

However, the industry's upsurge does not give the live evaluation, in the media and public opinion, most people have a certain degree of subjective views on the broadcast.

But in fact, as the typical branch of the Internet economy, it relies entirely on the hard work of the anchor and the operation of the platform, especially in recent years, with the regulation of the relevant laws and regulations strengthened, the "three vulgar" style of live broadcasting has been nearly extinct. In addition, with the different platforms in the promotion of the positive development of the industry, live health and orderly also began to reach unprecedented new heights, the Sichuan pepper Live held by the industry festival not only invited a number of first-line stars with the host, but also to a number of game anchors the way, also fully explain the orderly development of the live stream into a new stage.

In this process, pepper live pro-Pro to reshape the industry image of the work, both a platform in due diligence to abide by their responsibilities and obligations, but also marked the start of the live industry into the mainstream internet and recognized the beginning of the field. In the future, with the pepper live opened for the live "rectification" of the head, is expected to have more other platforms to follow up, together with the image of the entire industry to reshape work, in order to let the outside world on the live industry have a new understanding.

The trend of differentiation: technology and resources to improve the new experience

Based on the natural advantages of mobile internet, the rapid rise of live broadcasting platform is not only the inevitable phenomenon of internet new economic trend, but also the main reason for the change of industry accelerating competition pattern, for the industry development, through the industry Development competition to standardize the industry status quo, this is the process that the live industry must go through. From the present situation, in addition to the real value of the live broadcasting industry in the host and content, platform differentiation development is an indispensable factor-the combination of the two can make the live platform in the continuous development process to maintain a more complete competitiveness.

The value of the host user and content, is the main factor to determine the viscosity of a live platform, and platform differentiation development advantage, it fundamentally determines the future development of the platform results. In this regard, the first launch of the Sichuan Pepper Platform Differentiated development model is one of the typical representative, its use of technology to enhance the user experience of the process (such as the introduction of beauty features and facial effects), that is a breakthrough innovation experience improvement. "These features not only greatly enhance the value of the anchors, but also make the live broadcast more interesting and fun," Zhou Hongyi said.

In addition to the introduction of innovative experience of beauty and facial effects, pepper live also through the comprehensive consideration of the best host to award (also can guide the industry Norms Content evaluation value) initiative, it is undoubtedly opened with the industry other platform differentiation development prologue. This way for Pepper platform on more than 300 high-yan value, high-quality content of the anchor, but also reflects the quality of the pepper live content and differentiated route-for each host, this is also an opportunity. Especially in the signing of the contract Fan Bingbing and jike background, pepper live to the host Yan value and product technology and user experience of the attention also more logical.

From this point of view, the broadcast industry as the current Internet, the new economic tuyere, in the usher in a perfect opportunity at the same time, but also need to find more suitable for their own development characteristics of the differential mode, pepper live in this respect to promote the differentiation of development mode, to a certain extent or will provide reference and demonstration role for the industry platform.

The new value of the host: Live Innovation Network economic effect

Live mode relies on high-quality host + high-quality content to achieve value, but if the live platform is only high-value anchor and netizens interactive chat content, then this model will not create real value, such a platform will not have the opportunity to become the industry leader. In terms of forward-looking strategic vision, some of the front-line live platforms have taken practical steps – most of them are building new barriers to development through the way they live, such as building IP, film and television, and so on, and it is these platforms that have the foresight to push forward.

Pepper's practice is to promote the orderly development of industry through the industry festival, and in this process relying on the platform to provide better platform for the host to show the opportunity, whether it is for live rectification or hand-in-line artists to expand the visibility of the host, Pepper are in practice to promote the development of industry healthy pace. At present, Pepper launched the "Star-building program" activities, a number of potential anchors will rely on this platform to achieve greater self-worth, or lead the Internet industry economic development vane.

From the present situation, the broadcasting industry as the Internet New economic growth field, in the social, user economic benefits and other areas have great potential, at the same time in the support of different platforms and support, in the future will be more on the path of growth to achieve beyond the value of imagination. From the "Pepper Night" scenario, the live broadcasting industry after the initial groping development stage, it will also usher in a new stage of sublimation, in this process, its leading Internet economic effect will also cross the new steps.

We have to wait and see.

Finish

Zhu Yi, Science and technology from the media, well-known opinion leaders.
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"Live-rectification": The host economy welcomes the innovation era