"Video" groping for money-making doorways

Make Money NetEase Technology

Internet video has grown into a big meadow, but the reality is that "the wind is low and there is no sheep"-The flood of content does not bring a lot of money. Both China and the United States are the same.

Sina, AOL is full of video, CCTV and CNN, such as the creation of Internet video sites, Tudou and YouTube video sites continue to emerge, individual users of video sharing and podcasts also unprecedented prosperity. Last year, Google launched a video search service in the United States and bought YouTube for a video-sharing site at a price of 1.65 billion dollars, but now it's a long way from being profitable, no matter who it is.

In order to solve the problem of survival, the video industry of the Chinese market recently appeared a new trend, to breed an ecological industrial chain. One of the signs is that the search engine participates.

Search engine in the Internet ecological Circle belongs to the upstream of the food chain, grab the industry chain profit is the most powerful. To play a 疏阔 analogy, the traditional newspaper is grass, portal news website is sheep, search engine can be called Wolf, this wolf can rob grass to eat also can rob sheep to eat.

More grass, more sheep, the wolf can live.

China's largest search engine Baidu shortly before the launch of the video Search service, service focus on the Internet users of various advertising films, trailers, small movies, users and other video content, including a variety of formats of video file retrieval. According to Baidu product marketing director Benjiang introduced, along with the Internet and the development of bandwidth, from Baidu daily billions of query data can be seen in the video content of the user's search volume showed a significant upward trend. Through Baidu's participation, the search service can be integrated scattered on the Internet video site video content, so that more people through the search service access to network video, and Baidu's large flow platform will promote the entire video industry upstream and downstream development. The traffic of each medium and small video website can get remarkable exaltation. And Baidu's development of video search, will be able to combine Baidu's bidding ranking system, to bring more revenue and traffic.

A more notable sign is the advent of professional search engines. Before the Spring Festival, located in the Global professional video Search pcpie.com public test online-this is a giant panda, because the panda only eat bamboo, and Internet video content like bamboo, from the emergence of pandas can be known, bamboo forest growing well.

As the first self-developed professional video search engine, pcpie.com has been preparing for more than two years. Pcpie.com from the date of release, by virtue of more than 2500多万条 video database to become one of the world's largest video search engine, and support multi-language search, the search engine market again subdivided. Supporting pcpie.com search capabilities is its independent development of innovative search technology and indexing technology, as well as the world's most advanced data warehousing system.

Another sign is that the Internet video is emerging similar to the enterprise-Shanghai Point of View Information Technology Co., Ltd., which is trying to integrate multiple video content platform into a unified advertising network for the video platform to make use of advertising to create the conditions of profit. The company has now attracted investment from venture capitalists, the Sequoia.

At present, almost all of the video site's profit is based on content charges, or by its own traffic to attract online advertising, has achieved few profits. and similar to the use of people such as elevator time to publish the advertising model of profit, depending on the user will be used to wait for the video buffer download time to play ads, and then with the video site split.

The above three key signs deduce the latest development trend of Internet video ecology Circle. According to market research institute emarketer forecasts, by the end of 2007, the global video search revenue will reach 650 million U.S. dollars, 2008 will reach 1 billion U.S. dollars. More recently, the Internet GUIDE 2007 China Internet Survey, published by the China Internet Association, the Dcci Internet Data Center (www.dcci.com.cn), shows that the 2006 podcast video-sharing site has reached 76 million audiences. As a two-year-old Internet service with Web2.0 features, it has quickly become popular, and its users have even surpassed the traditional fields of E-commerce, automobiles, real estate, etc. that have developed for many years in the Internet field.

To support the explosive development of the video industry, this is undoubtedly the business model. (Sun Yu)