"Must-haves" 2015 it sales consultant and pre-sales engineer must read a list

Chunsheng summer long, nuanced. Labor for a year, how hard ah, first to collect win their hearts, the time to organize knowledge. It is the so-called, one year winter came, the collection when sharing.
Recommendation principle:

1 practical relevance to it sales consultants and pre-Sales engineers = practical value
2 Application Value + idea expansion + nutrient-mixed material = growth value
3 national environment, social values, hidden values = cognitive value

1 "Business history: Solution Sales and pre-sales consultants to play a single record"

This book has a stem: group Friends chatting to this book, there is a friend faint to say: travel to stay hotel, open this book, even if the night solitude, you will never hit the ground small card phone.
"The past of business" is a sales and pre-sale synergy to play a single panorama of the actual method of presentation of the book. Plot real, practical, vivid humor, especially about the IT industry has been a lack of sales and pre-sale cooperation ideas (win the first win and then spoiling, with excellent hit Bad, converge), as well as public relations speculation, communication and speech, bid a variety of soft and hard skills, read great benefit.
The book on sales consultants and pre-sale role: Standing in the actual combat perspective, combing the project sales ideas, learning strategies, feel sales of poison. If you do not kill you, you will make you strong.

2 "Mixed Reality"

Now the high-pressure industry has been talking about Kevin Kelly's book, especially Rough side count money side jutting force Jutting force, not "runaway" is "inevitable", see all bored. In fact, K.K. For a long time, "mixed Reality" (Hybrid Reality) A sentence is finished: We are from a technology "coexistence" stage of a "co-evolution with technology" era. In the "hybrid era", technology will be ubiquitous (Internet-derived to the IoT), smarter (device-to-person integration) and more social (emotionally connected to humans). Of course, if the heart, "Mixed Reality", "Runaway", "inevitable" three-piece set together to see the best, after all, different directions different thinking.
The book's role for sales consultants and pre-sales: A different perspective to understand it, especially when it companies in the impact of internet companies more like traditional enterprises, you can easily find the future point, can not find someone to hug you, the future is mixed.

3 New creation of the old state

This is a book of the national narrative and constitutionalism history of jurists, with the great political transformation of China in the past 1911-1917 years as the research object, the Difficult Republic construction course in the harsh environment of the disintegration of the multi-ethnic dynasty country, the imperialist powers, the high decentralization of the control power of the military power and the highly differentiated political elites, And try to reconstruct the narrative of Chinese political history in the 20th century. Do not overturn, do not punish the heart, after reading this book, the values of the Celestial kingdom will have a clearer understanding of our running business key value.
Many people take "the old system and the revolution" to blow up, completely forget the Chinese context, in China will first talk about the Chinese context, Luo fat strongly recommended "old state new", this is your leggings.
The book on sales consultants and pre-sale role: To improve personal cultivation, state affairs should be reviewed, understand the national values, see high-level topic chat.

4 "The Selfish Ball"

This is an economics book, but in my hand, I want to ask: do you know society? This book is based on the core concept of economics, which is divided into several parts: price and market, industry and innovation, behavior and psychology, system and policy, macroeconomics, etc. This is entirely a big data analysis of thinking. After reading this book you are very good, to meet any high-cold force lattice dimension.
The book's role for sales consultants and pre-sales: To improve personal knowledge, understand social values, and meet high-level clients.

5 "The Salt of the World"

Live all articles, in fact, this book is about China's human view. In all human aspects of the book, only the most cordial, most feel. A word to finish: the human taste, salty to hit the bottom. Do sales before the inevitable to deal with people, read this book, you have a very strong heart. This book is not high, but the human face gushing, want is this feeling, in a sense can with "selfish ball" pair, increase the thickness of life.
This book is a sales consultant and pre-sales role: To improve personal knowledge, understand the values of the well city, release the original humanity, let you embrace the customer.

6 eq: Why EQ is more important than IQ

The pressure of running customers, I read this book is intended to improve the ability to interact with customers. But this book has changed my understanding of EQ, such as the fact that he has given EQ a definition of self-emotion and the ability of others to be emotional, and that it is really brilliant and precise. Of course, those tips for dealing with emotional intelligence don't need me to say much. In short, foreign soft science is more than the Chinese people's thinking.
The book's role for sales consultants and pre-sales: Let customers embrace you more in line with sales than when you embrace them.

7 Advantage Negotiation: The recipe of an ace negotiator

As a professional who often deals with various kinds of clients, this book must be read, know the country to the National Ministry of Commerce recuperate training Li Ligang? Many of the ideas come from Roger Dawson, who, as a master of negotiation, set a monument to the negotiating community. This book translated into Chinese slightly blunt, but still did not cover up the light of the book, the key point is that the book a lot of human aspects of the setup and a variety of solution ideas very well in line with China, written quite rigorous, but also a soft science book.
The book's role for sales consultants and presales: This book is about solving your problem: negotiating.

8 "Top of the data"

This is the first book that Chinese people stand in the world to look at big data, of course I recommend this book is not out of national sentiment, but from an oriental perspective of the world, big data as a national strategy should be observed. If the software industry, we are lagging behind foreign countries I believe, but the internet industry, China absolutely does not lag behind any foreign country.
The book's role for sales consultants and pre-sales: China's big Data thinking is the world's big Data thinking

9 "Dark Time"

This is a Chinese own soft science, small and beautiful article collection, but relatively systematic about the time management of some ideas and methods, the thinking of the subconscious mind. I say a little, the general time management tells you how to do it, but will not be scientifically explain why you do this, but not from the human nature to give a thought, this book has done, let you live a full day, for those of us on the road, this is a great blessing.
The book's role for sales consultants and presales: Time management, automatic spontaneous. This is a dark time, but it gives you positive energy.

10 "Biography of Madness"

In the Internet +, the Community network, the customer market changes today, consultants and pre-sales should also absorb new ideas. The most valuable part of this book for consultants and pre-sales is that it systematically combs the elements of communication lurking in our products or solutions, and this is the key idea of the whole book: Stepps, 1 social currencies, 2 incentives, 3 emotions, 4 public sex, 5 practical value, 6 stories
The book's role for sales consultants and pre-sales: We can find out the point of our products according to this principle, push the customer to our stickiness, become our sales weapon.

"Must-haves" 2015 it sales consultant and pre-sales engineer must read a list