"NetEase micro-professional Product operation" Chapter I product operation base _ product operation

1.1 What is "operation".

The introduction of seed users → the introduction of the topic → find enthusiastic users to strengthen communication → offline activities to help group members to conclude the relationship →sop (standard working document), the definition of the main events → Group of benign development.

Operation, is through a series of go-between action and resources input, let one thing can continue benign development. 1.2 Why different companies operate differently.

The main body of the operation is different, the operation means is different

In order to help products and users to enter into relationships, to help products and users to establish and maintain good relations, the use of a number of strategies and means (marketing + planning + copy + edit + promotion + communication + user management)

Operations are not a standardized work function, but rather a process of achieving a specific purpose through a combination of specific means combined with a business type. 1.3 Operational workflow and the full picture

Operations, many times it is through a lot of frivolous things, to give the product a shining light.

Because it is always the nearest person, the operation has unlimited possibilities.