A success of the money, so that a film and television companies have a year not open, opened to eat a year of the situation, in fact, is very unhealthy state
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Wen/Zhang Shule
Recently, the light Media disclosed three quarterly reports, the first three quarters of the company realized operating income of 1.187 billion yuan, an increase of 41.79%; net profit of 580 million yuan, an increase of 216.55% yoy.
However, the light media in the performance of the rally, but fell into a "layoffs", and declared the break the VR market. Earlier sources said that the light media will be around the company-wide layoffs of about 20%, school admissions, interns are included. Ray Media President Wang Changtian recently in the media interview also admitted that light for the first look at the network in the VR strategy of the important turn.
Meanwhile, the latest announcement of the light, claiming that the film "from Your World passing" box office results, 19 days 760 million box office, accounting for the last year's revenue of half of the year.
In this, "China business newspaper" reporter Xu Xiao and the author has made some exchanges.
Silly thought, a success of the money, so that a film and television companies have a year not open, opened to eat a year of the situation, in fact, is very unhealthy state, but also its performance is not stable performance. Similar to betting. is precisely the symbol of the immature industry.
The light side of the performance explosion, while layoffs. Its strategic layout is still hope that through the development of not simply betting on the film Lazi Point, to ensure that their performance stability.
To a large extent, first look at the net as the first cut of the light, and its positioning is closely related to the loss. Online video platform has basically formed a sphere of influence, coupled with high-quality film and television play copyright is basically included in the main platform, under the high pressure of copyright, first look at the net inaction, only by the light of their products, the blood transfusion, obviously not enough to see. This is in itself the light in the strategic choice, as a traditional media companies into the misunderstanding, of course, is also the original strong winds, the old media popular choice. But in the end, most of them ended in failure. and first look at the network to choose to turn to VR, a sense is also hope to use the edge of online video to break through the choice, after all, this piece of land is still desolate, there are opportunities.
First look at the net as the light of the Internet + try the pioneer, its failure also said, when the tuyere up, only to fly, it is difficult to succeed, unless congenital enough fetters.
Early this year, Wang Changtian announced that light media formally entered the VR field, and then invested in 4 VR companies, in addition to the network to see the line, but also includes seven-dimensional technology, ultra-core software, when Rainbow technology. But in the author's opinion, not optimistic, because the VR film, so far, are still stuck in the "toy" stage, the earlier 3D film did not grow up, VR want to become broken ringtones, it is more need technological revolution to succeed. The light is more in the future of the tuyere ahead of the Lazi, to avoid the actual tuyere when the passive. This is the so-called innate fetters.
Zhang Shule TMT Industry observers, game industry commentary: zsl13973399819 book has "Pathfinder-the Internet Age industry Transformation Revolution", a drill to the ground seam in search of entrepreneurial vitality books. All major online stores and bookstores have sales.
This article from "Wudang faction Zhang San Crazy" blog, please be sure to keep this source http://zhangshuyue.blog.51cto.com/2133969/1870393
"Passing from your World" box office how do you want to lay off the lights instead?