As a product manager, you will generally focus on the following
- Increase user Retention
- Increase user stickiness and activity
these days, a few friends are looking for me to talk about the retention rate of products, have done hand-tour, do tools, do social apps, so the previous written retention rate article turned out. the next day retention, 7th retention, 30th retention, week retention, month retention, are product managers must grasp the concept, need to have user retention consciousness, in the product embodies the user retained design. How much retention rate to achieve, the product is qualified, a classic empirical data, is the retention rate of the "40–20–10" rule. the Facebook platform spreads the retention "40–20–10" rule, which represents the next day retention rate, the 7th-day retention rate, and the 30th-day retention rate for the number of rules. The information conveyed by the rules is as follows: If you want to dau more than 1 million of the game, the new user should have a retention rate greater than 40% on the next day, with a retention rate of 7 days and a 30-day retention rate greater than 20% and 10% respectively. calculation: Retention rate = Number of users logged in/number of new users *100% (general statistical period is days)
"Reproduced" app retention rate is qualified--comprehensive analysis of the retention rate
