"Static incense is a green tea, a prostitute!" What happened to the media over-consumption?

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don't know from What when the time began, "parody" began to become the main theme of internet pop culture. In particular, the "ruined childhood" series, when the public shouted that childhood is no longer, there is a lot of destructive pleasure. In recent times, the most powerful destroyed is the "Doraemon" in the Nobita miss the goddess-static incense.

Originally naïve and lovely static incense, unexpectedly is considered to be a green tea a prostitute! And it doesn't seem to be out of the box, and many "great gods" give evidence of the chisel. On Weibo, forum, and other media channels, "Jing Xiang is a green tea prostitute" has become one of the hottest topics. It is believed that the culture is being excessively consumed, whether or not it is a green tea prostitute. And that's where I'm most worried.

Premeditated marketing planning static incense into the victim

Originally static incense is just "Doraemon" series in a seemingly important, in fact, just represent Nobita hope to achieve "cock silk reverse attack" of the target, there is a weak sense of explosion. But with the big movie "Doraemon companion I Peer" in the domestic release, static incense suddenly fire. "Static incense is a green tea," the topic, sweeping the media. On Weibo, this topic reads up to 9.451 million, discussing nearly 8,000 articles!

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Baidu Search Related topics, unexpectedly have 600多万个 results! This is still not a few days of things, it has such a large spread effect! Don't know Nobita see, what will feel ...

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Imagine, "Doraemon" series has decades of history, if the static incense is really a green tea, a prostitute, why is it now stripped out? According to the current film marketing for the box office "unscrupulous" trend, it is obviously a premeditated marketing plan. And because Nobita, Doraemon and so on have nothing new, hit "Tender", "childhood card" and so will make people feel the same, so the choice of static incense as a marketing breakthrough point.

of course, if the static incense propaganda into a full goddess image or the usual cognition of the next-door sister-in-the-street image, also can not hang the public appetite, "static incense is a green tea," this has Explosive Force the selling point just enough fun . . The selling point is enough to draw attention to and lay the foundation for the movie's box office-at the box office, which is close to 500 million! For a Japanese animation, is already unimaginable results, but static incense became the victim.

Down with authority, accomplishment, media.

"Static incense is a green tea", although it is a means of film marketing, but it is in harmony with the current trend of excessive consumption of culture. All decent cultural image, should be parody, be spit Groove, was overturned, it seems to arouse public interest. Behind this, in fact, hit the "authority" of the sense of accomplishment at work. Everyone, the past sacred inviolability of the image Midgard, everyone is happy to do so.

And the important thing is that the media is fueling the back. In this era of information explosion, in order to attract public attention, the media desperate to seize all the hot spots as far as possible. Whether in order to cooperate with the film marketing, or to "cheat" click-through rate, the media in the process of excessive consumption of culture has an inescapable responsibility.

from a certain point of view , although Weibo now looks lively, its influence has plummeted. Because the early or focus on social and livelihood hotspots, but now become the popular culture of the consumption of land. Stars in the microblog on a word , can be rocket-like speed to become a hot topic.

Micro Blog seemingly lively anomaly, but its media properties are constantly weakened, can only be reduced to another over-gas tianya just. "Static fragrance is a green tea" is actually this kind of false lively and another performance, if not attention, that including micro-bo, know, the public, and other media will become the gathering place of mental waste.

Excessive consumption is not advisable

The excessive consumption of matter is often strongly criticized by us. Especially local tyrants and even the outside women's various dazzle rich behavior, become the object that netizens crucified. But for the excessive consumption of the culture , but become everyone before the tea after the conversation, bored to join them. On the one hand, love is the nature of the people, on the other hand, consumption culture is often cheap, and even do not need to pay real money-net fee, electricity is enough. In addition, the media intentionally or unintentionally acted as the driving force behind, an over-the-scenes cultural consumption began.

But the truth is that this kind of huangbuzelu, lest be abandoned by the times, only want to keep up with the trend of cultural consumption is meaningless, at most, to meet the masses of the unconscious herd mentality. Limited media resources, limited public energy, if the focus, attention gathered in these wind blown is scattered aspects, will inevitably affect the people's livelihood and other practical issues of concern. Of course, I do not mean that the spirit of recreation is not necessary, but rather the best limit to a certain extent, not blindly excessive consumption of those levels.

But the process of reversal is very difficult, after all, the pressure on cultural consumption, light responsibility, and easy to win the eyeball, is a lot of media can barely support the source of power. It is obviously impossible to beat him. But the beginning of everything is difficult, if the public opinion of the whole began to change, better than always to the culture of excessive consumption of the bottomless abyss continues to decline. So, just hold on to it! (New discoveries of science and Technology, Constantine/Wen)

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"Static incense is a green tea, a prostitute!" What happened to the media over-consumption?