"We" are keen on network matchmaker

With the opening of the August 8 Olympic Games, many new couples also choose this day to enter the palace of marriage. The opening day, Beijing has 33,000 people registered marriage, equivalent to the usual number of registered 4 times times. Coincidentally, this year's August 7 coincides with the "Tanabata", festive, romantic days superimposed, "hate not Meet" the single men and women are also some sit still.

Sogou search monitoring data show that "friends", "matchmaking" and other online matchmaking search volume recently climbed to a peak in several months. The number of visits to dating sites has also hit new highs. In addition to shopping decisions, travel and other life search, "Love" has quietly become a major search theme.

It is understood that there are more and more "Genie" active in the network search for a variety of dating sites, register and participate in the activities of various dating sites. A search in Sogou to do "white-collar dating" bidding rankings of love and marriage website responsible to tell reporters, their site from the establishment to now and did not do any big ads, registered members are mostly active in online search dating sites to come over. See Membership, men age more than 32-35 years old, women more than 28-32 years old, education is almost all university, of which the male monthly income of more than 5000 yuan accounted for the majority, and the appearance, economic conditions excellent women are also quite a lot.

The dependence of the new people on the Internet is the origin of this new social phenomenon. When the "generation" has become the main force of marriage and wedding market, the traditional matchmaking method obviously can not adapt to the young people's love and marriage view. Growing up in the internet age, even in the face of such "private" problems, they are more willing to help search engines.

In addition to marriage and dating, urban new wedding is also quite dependent on search engines. As a netizen said, wedding invitations, pull bows, decorations, xitang bags ... How small wedding supplies can be found on the Internet, as long as you search attentively, often there are surprises. It is understood that these things related to marriage, in each wedding season, is also a hot dog search in the topic. It has become a very common social phenomenon that new urban newcomers are scouring the search engines for happiness.

China Internet Network Information Center released the "22nd China Internet Development Status Statistics report" Results show that the search engine is the Internet users to obtain the necessary information of the important tool, the utilization rate of 69.2%, only 2008 in the first half of the search engine users grew 23.04 million people, a half year growth rate of 15.5%. At present, "after" marriage clan is often the main crowd of these netizens. The search marketing becomes a general trend when the huge demand of the consumers is in perfect agreement with the marketing demand of the enterprise.

　　Traditional businesses change their mindset to adapt

Urban new People's "Internet dependence" to the wedding industry, traditional business thinking has brought great impact, the traditional business deeply felt the pressure from the Internet. The transformation of the sweet services on the internet has been expected.

For many years, the owner of the wedding supplies said that the wedding is a more traditional industry, their own contacts to promote the network soon, just built the site how to promote the current is still groping. After all, the good site put in there do not promote, the effect will not be good, because such a site too much, no one will find your site. But how to promote, feel still need to remind.

To this, Sogou search core agents Beijing Mutual Advertising Co., Ltd. as Mr. Hangzhou in the "market" reporter interview also to the initial network of merchants to a few strokes.

"Because urban newcomers always use search keywords to express their desire, so in search engines to try their minds, will be an inevitable trend." "Ren said that enterprises should choose different search engines for modular delivery, so as to ensure the ideal promotion effect." In terms of keyword delivery, should also be based on their own characteristics and target customers search characteristics, targeted to choose more effective keywords to reduce the time and energy costs of new people.

In addition, marriage wedding and other businesses, the initial search for promotion, you can also choose some search engine manufacturers launched the service items, such as Sogou's "good housekeeper" service. With its launch of "managed search marketing" services, businesses can better spend a slightly jerky "new" period to solve the urgent, but also to learn a lot of search and promotion of knowledge and skills.

Hangzhou, the last reminder that to find a fully suitable for the enterprise's ideal delivery plan, and not overnight, on the contrary, it needs to side on the side of the investigation effect, in the continuous modification can be achieved, and the delivery plan is to be constantly maintained. For example, as a result of the market environment, social hotspots, netizens search habits and so on, enterprises are constantly updated to ensure the effectiveness of key words, can really transform the influence of search marketing into the source and income.