"Yuan Shuai sharing" will dot Net: What is the Internet thinking?

"Yuan Shuai sharing" will dot Net: What is the Internet thinking?

Internet thinking, is in the (mobile) Internet, big data, cloud computing and other technologies continue to develop the context of the market, the user, the product, the value chain of the enterprise and even the whole business ecosystem to re-examine the way of thinking.

the first to put forward the internet thinking is Baidu founder Robin Li. In a large-scale event at Baidu, Li first mentioned the word "internet thinking" when he discussed development issues with bosses and entrepreneurs of traditional industries . ' We entrepreneurs are going to have internet thinking in the future, and maybe you're not doing the Internet, but your way of thinking is going to be like the internet, ' he says. Now a few years have passed, and this concept has gradually been recognized by more and more entrepreneurs, and even outside the enterprise, all walks of life, various fields of people. But the word " Internet thinking " has evolved into a number of different interpretations.

The way of thinking in the Internet era is not limited to Internet products and internet enterprises. This refers to the Internet, not only the desktop Internet or mobile Internet, is the pan-Internet, because the future network form must be across a variety of terminal equipment, desktop, notebook, tablet, mobile phones, watches, glasses, and so on.

2 , the internet era

1 ) Web1.0 , the portal era . The typical feature is information display, which is basically a one-way interaction. From the 1997 China Internet officially entered the business era, to 2002 Year this time, on behalf of the product has Sina, Sohu, NetEase and other portal site.

2 ) web2.0 / social age UGC (user-produced content), enabling two-way interaction between people. Fang Xingdong created a blog in China, opened the user-generated content of the era, typical products such as Sina Weibo, Renren and so on.

3 ) Web3.0 , the era of great interconnection . Typical features are many-to-many interactions, including not only people, but also human-computer interaction and multiple terminals. The beginning of mobile Internet, represented by smartphones, will prevail in the real IoT era. At first it was just the early days of the big interconnection era , and the real 3.0 era must have been based on the IoT, big data and cloud computing era of intelligent life, achieving " every individual, time networking, picking, real-time interaction " The state is also a " people-oriented " Internet thinking under the guidance of the new era of business civilization.

Chinese Internet veteran, broadband capital Asiainfo said: "The future of enterprises to the Internet, each enterprise should have the internet thinking." In the future without the Internet way to think about the problem, there is no way to compete in society.

Here is the explanation: not because of the Internet, these thoughts, but because of the emergence and development of the Internet, so that these thoughts can be concentrated outbreak.

- years One Month 3 Day, the news broadcast released a special report: What the Internet thinking brings [1] , let the word become popular.

The development of the Internet, in essence, is to make interaction more efficient, including interaction between people, and also human-computer interaction.

Internet thinking, pay more attention to people's value

How is the internet thinking generated? The productivity determines the relations of production, and the characteristics of Internet technology will affect its logic in the commercial aspect to some extent. The constituent unit of industrial society is the tangible atom, and the basic medium constituting the internet world is the invisible bit. This means that economics in the age of industrial civilization is a scarce economy, while the internet age is a fertile economy . According to Moore's Law and other theories, the three basic elements of the Internet - bandwidth, storage, servers will be unlimited point to free. In the Internet economy, monopoly production, sales and dissemination will no longer be possible.

Moreover, a network structure of the Internet, there is no central node, it is not a hierarchical structure. Although different points have different weights, none of the points is absolute authority. So the technical structure of the Internet determines its internal spirit, is to decentralized, is distributed, is equal. Equality is a very important basic principle of the Internet.

in a networked society, a " Personal " with a " Corporate " value is determined by the breadth and thickness of the connection point. The more you connect, the thicker your connections, the more valuable you are, and the basic features of the Pure information society, your content determines your value. So openness becomes a necessary means of survival, you are not open, you have no way to get more connections.

Therefore, the Internet business model must be built on the basis of equality and openness, Internet thinking must also embody the characteristics of equality and openness. Equality and openness mean democracy, which means humanization. In this sense, the Internet economy is the real people-oriented economy.

In the era of agricultural civilization, the most important asset is land and farmers, the most important asset of industrial age is capital, machine (machine is the solidified capital), the line is alienated people. In the early days of the industrial age, the most considered alienated were the people who were treated as machines. People are just the screws in the assembly line.

In the era of knowledge economy, the most core resources, one is the data, one is the knowledge worker, is Drucker in the last century said Knowledgeworker . The management of the enterprise will also move from the traditional multi-level to the more flat, more network and more ecological way. Let knowledgeworker truly create value and become the most important and breakthrough place for any organization and society as a whole.

3The internet becomes "water and electricity" in life

Internet thinking becomes the most fundamental business thinking

The Internet has penetrated the entire chain of business operations, from basic applications such as Email E- Mail, send notice, Baidu Check information) to business applications (such as online collaboration, online sales, online customer service), and even use the networked thinking to optimize the entire business value chain.

internetwork 2013 year global ict forum (information and communication technology ) informationandcommunicationstechnology ict ceo " In the age of the Internet, the biggest challenge faced by traditional companies is the disruptive challenge of the Internet. In order to meet this challenge, the first thing traditional enterprises should do is to change their ideas and business ideas. Be brave enough to stand in the future and look at the present and find more opportunities, rather than imagining the future with today's thinking, just seeing the threat. "

" the Internet is becoming one of the real infrastructures of modern society, just like electricity and roads. The internet is not just a tool that can be used to improve efficiency, it is the infrastructure to build the future of production and lifestyle, and more importantly, Internet thinking should be the starting point of all our business thinking . "

today, see if an industry has the potential to see how far it is from the Internet . Liang Xinjun, CEO of Fosun Group, pointed out that the Internet had a fundamental turning point in the past year, and it was an important shift to begin to formally influence the real economy for the first time. Investors should quickly embrace the high-growth internet industry, and Fosun will opt out of industries that may be disrupted by the Internet, as well as in industries that may benefit from the development of the Internet, such as logistics and data.

4Internet thinking, comparable to "renaissance"

Every time the human society undergoes a great leap, the most crucial thing is not the material catalysis, not even the technology catalysis, but the essence is the iterative of the thinking tools. A kind of technology from the tool property to social life, then to the change of group values, often need to undergo a long process. Jenny spinning from a new technology to changing the textile industry, and later defined as the beginning of the industrial Revolution, the impact of the East and West economic structure, the span of at least a few decades, the same is the Internet.

14 " " 16

This internet revolution and the internet thinking behind it, from the " Product manager " This kind of people's speculation triggered. The most typical product manager is the apple founder Steve Jobs. He does not have a really great material invention, personal computers and smartphones are not his original, his great is to define the " Product manager " This role, and put " Internet thinking " applied to the extreme. Today, this thinking is no longer confined to the Internet, with the original human history of the Renaissance Span style= "COLOR: #3E3E3E" " like this, the thinking is spreading and beginning to have a profound impact on the whole of the great times. Not only product managers or programmers, all traditional businesses will be affected by the wave of Internet thinking, re-shaping and even subversion, this valuable wealth of thought will benefit the various industries known to mankind.

The modern era is in the third industrial Revolution " post-Industrial era " , which means the industrial age, is transitioning into the internet age. The standard mode of thinking in the era of industrialization is: mass production, large-scale sales and large-scale dissemination, these three " big " can be called the Industrial era of enterprise management " Trinity ". The scarcity of the industrial age is that resources and products, resources and production capacity are regarded as the competitiveness of enterprises. But these three foundations were deconstructed in the internet age.

Business thinking in the internet age is a kind of democratic thinking. Consumers also become the media information and content producers and communicators, through the purchase of the media one-way broadcast, manufacturing popular goods induced consumption behavior model is not established, the power of producers and consumers has changed, the era of consumer sovereignty really came.

Any big technological revolution, early people always overestimate its impact, there will be a round of bubbles, but in the medium term people tend to underestimate its impact, think these are just concepts. When you think it's a concept, it's starting to sprout and start to thrive.

5The 5 key words of Internet thinking

1 , Convenient

the information transmission and acquisition of the Internet is much faster and richer than the traditional way. This is why the PC replaces the traditional newspaper TV and the phone is about to replace the pc-- information to get more convenient.

2 , expression (participation)

The internet has made it possible for people to express themselves and show themselves.

Everyone has the desire to express themselves, all have the desire to participate in the creation of one thing. Making a person pay more than giving him a sense of participation.

3 , free

Since no time has allowed us to enjoy so many free services, so free must be one of the internet thinking.

4 , Data thinking

5 , user Experience

User experience is to make users feel cool, mental material aspects, that is, any business model is the fundamental users, are to let users satisfied.

(This article is compiled: dot net hui.net Yuan Shuai)

the above is from the dot net ( t.hui.net Yuan Shuai Compilation of some bad see, welcome friends to give criticism Beg to correct.

"Yuan Shuai sharing" will dot Net: What is the Internet thinking?