Contrast is one of the most commonly used and common design techniques in visual design, and even I personally feel that contrast is the most important point in design.
Today we will introduce 5 kinds of intuitive and simple contrast method.
If you can understand and master, I believe it will play a very important role in the daily design and help.
He is an interactive creative director of the United States, and has worked for international 4A advertising companies such as IM2.0 DDB Innovative Interactive, as an interactive art guide and Senior Interactive Art Guide.
1. Size comparison
First we'll look at a few examples.
Size contrast by highlighting the information and content that should be prominent, in the function can be better prominent content, in the form of design can form a different layout structure, better design sense.
Example shows how we can make a layout by comparison of size.
We get the text content:
To break the content:
By highlighting different content for size comparisons, we can get a different layout structure.
The size of the comparison in the actual design of the use of a lot, not only limited to typesetting, here just take the layout for example.
2. Color contrast
Color contrast can be used to highlight some of the information, but also through the contrast of color to increase the level of information to allow users to better follow the order we want to read the reading of information. The contrast of color is also helpful to enhance the sense of design and atmosphere.
We still take examples from previous cases, although the following two layouts are the same, but because of the color contrast, we are more likely to be 618 this information point to catch the eyeball.
Before the color comparison was added, the visual level of the relationship 618 was much higher than the "play", "Apple full 40 percent", but even if we guaranteed the size to be the same, adding a color contrast, the visual level of the "Apple full 40 percent" message was significantly improved.
3. Before and after comparison
Through the establishment of form, text, visual elements of the pre-and post-relationship, the formation of space and before and after contrast.
4. Comparison of the Parting
5. Comparison of the actual situation
Through the perspective of the relationship, or light and shadow changes to form different actual feelings, the formation of virtual contrast and space.
This is the common design we introduced today five kinds of contrast methods, I hope that you in the reading design, as well as their own design can be seriously aware of how these different comparisons are applied in different designs.
When you are able to master the comparison of design methods, in the actual design, whether it is to distinguish between the reading level, the construction of the screen will be more ideas and ideas.
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Raise knowledge! 5 Simple and intuitive web design comparison tips