Read "360buy internal structure-title title article" What you see in the site Title setting method

There is a series of articles in A5 home page, "to elaborate on the internal structure of the 360buy series: Title titles", after reading these two articles, in fact, or the author quite admire, because in which basically summed up all the Beijing-East page title of the Set method, The following author said after reading the two series of articles thought of the page title set method, I hope you can continue the essence of these two articles

Title set 1th: Branding of the website image

In fact, in the Internet site, home title more or less there will be cumulative keyword existence, in fact, the Beijing-East title set the image is obviously toward the maximization of the mall composing, so in the title of the class is not mentioned, and the direct use of descriptive words, the BoE service as a whole modified a bit, Indeed, for the mall is understandable, in fact, there are many sites are doing so, such as "Poly beautiful Products", such as the title

　　

See the title of the United States excellent product set, let me think of a certain series of electrical business site, because they and jingdong have similar place, that is aimed at the promotion of the setting, in fact, in the Poly excellent products are also in the promotion of a related industry brand, here will be poly beauty products and cosmetics interspersed together, After all, for the different objects, the impact is different, this is the author is different from the original author's point of view, the brand is not a nationality, but a linked industry modifier keyword.

And in the title of the set method, should be for the site type to make appropriate adjustments, such as "brand-brand characteristics, brand-linked keyword + modification", such a cosmetic method to improve the relevance of the brand, this is now the general website of the Electronic business publicity.

Title Set 2nd: Long Tail keyword learning path

See Jingdong Inside Page title set method, always let me think jingdong long tail keyword do simple, why? That is, "do not pile up the keyword", "Do not add decoration", "as simple as possible," these three points, like the Beijing east on the phone category, as shown

　　

In the above picture, we only see 5 groups of words "mobile market price evaluation of authentic licensed", these five groups of words constitute a category of the simplest title set, I try to look at other sites channel settings, such as the Pacific site, such as the figure

　　

In which we saw three primary keyword repetitions, many friends may say that a number of keywords appear more than a few times is very good, you can improve the keyword density, but too much repetition of the keyword is not let users see the focus of title, because no one is willing to stay in your title for a long time, and very carefully read , so you can simply choose the most streamlined language to display the focus of the content, thereby maximizing the user experience.

Here to see the long tail after the keyword, and then the author found in the original text, in the content page also has the same "market price evaluation of authentic licensed", I believe that this is three words is not for the user to see, but for the search to see, Hope that more users through a combination of a product keyword search to guide their related traffic to improve sales, this is also a product page to add some key words secret. In fact, many times we can learn from this method, to find some common features of the keyword, and then put these keywords carefully into the end of the product, improve the relevance of the user's search terms, so that the entire site active page. In different products, this keyword Basic search term is still different, for example, in the Jingdong Book products page, the author search "Seo art" to get the following results

　　

Found words became "Summary book review probation", these three words, from this aspect also explained the title set, pay attention to a series of foundation long tail word, can let the whole station raise a quality degree, this point, study Jing Dong.

　Title Set 3rd: Good not Pass

In fact, in many sites, we will miss a lot of page traffic, as in the original point, the comments of the title of the Set method, the following author to write a little bit more carefully, as a supplement, the following is the Jing Dong and when the search "SEO art" get a comparison screenshot

　　

From these two graphs we can see the degree of attention to a page, even in the comments so inconspicuous page, there is a focus on the user part, that is concerned about a product is not good ah, how ah, and so on, and in Dangdang but can not see, The significance of not letting go is that every page on your page has a meaning, you need to set the appropriate title for them and should not be allowed to ignore, or arbitrary disposal, a site is a whole, do a global work more important than the single.

These three points is the author after reading the original author finished "Jing Dong title set" The Feeling, I hope everyone a lot of analysis of life in the website, do a good job of strong, computer graduate design webmaster original a5,http://www.jpbysj.com/, see the article has feelings.