buying this book is, in fact, attracted by a title like this. "Cross-boundary", for just graduated from me, actually also feel pretty deep. Participation in the work, and their own understanding, feel that a person, must have a deeper understanding of the industry, which is not only an expanding demand for knowledge, but also the society for everyone's life concept needs.
The internet is a raging, and everyone is not able to escape, but is constantly involved in it. The internet is sweeping this society, the ultimate reason is: The Internet makes this society's life, the way of production more efficient.
So in the preface of the book: cross-border, the disappearance of the Internet industry. The result is an in-depth integration of the Internet industry with traditional industries.
Chapter I conditions for cross-border outbreaks (outbreak factors)
1. People and equipment are the cornerstone
Matthew Effect: Well, the better, the worse.
2. China's Internet business development is the driving force
Glocalization: Globalization and localization--global localization. This problem, for oneself, the experience is very deep, also recently many foreign companies from China's evacuation, one of the reasons is its management model, and the profit model in the rapid development of China has no longer adapted. What China needs now is not to globalize itself, but for foreign capital, it is the localization of foreign enterprises in China to better provide products that meet the needs of Chinese people.
3. Mobile Internet is the tipping point
The explosive growth of mobile devices provides the hardware conditions for the mobility of the Internet.
Chapter II Integration and reshaping of cross-border (integration and remodeling)
1. Offline's counter attack
Any way and means to make life easier and more efficient will be a piece of land that countless entrepreneurs can reclaim. The internet industry will probably disappear, because all industries will be organically penetrated by the Internet.
2. The beginning of the first
In the future, the line and the line will further penetrate each other. Will not matter online to Offline or Offline to online.
3. Start-Up online education
Education is in fact a lot of the time to repeat the work, and online education to a certain extent can make this duplication reduction, and can also make more use of educational resources.
4. Internet finance originating in payment
5. Betting on the century
6. Upcoming online tour of the Tuyere
7. Video: Broadcast and system
8. Three major carriers? More than that!
9. Human externalities
Chapter III Cross-border trends and futures (tendency and future)
1. Smartphones and other
2. Mobile service just opened
3. Entrance entrance
4. Hidden in the Internet thinking of the collision
The ideal business of the 5 giants
6. Correct understanding of bubbles
7. Meet the needs or meet the solution
The iphone is not a requirement, but a solution!
PostScript: Do not forget beginner's mind!
Change things do, do not forget beginner's mind, and even in doing that thing, is completely another way, that is called Forget beginner's mind!
Read "Cross-border – opening up new trends in Internet and traditional industries"
