Read Steve Jobs's magic speech

In the past two days, I have read the magic speech of Steve Jobs and some books on speeches, such as the Zen of speeches and the Zen of speeches, however, what those books talk about is more general knowledge, without strong personal colors. This book is different. It is based entirely on Steve Jobs's speech to analyze the speech skills. After reading it, it is not only about the speech skills, but also about Steve jobs from the perspective of the speech.

Many of Steve Jobs's speeches were about promoting their products, from MAC, iPod to iPhone. The reason why they were so successful was that people around the world were scrambling to buy Apple products, first of all, Steve Jobs is a kind of love for these products. This kind of preference is not just about taobao.com, but because these products are really cool and worthy of your liking. In the process of creating these products, steve Jobs is critical and even harsh. Moreover, Jobs' psychology is not like an old man, but full of Vigorous Energy and endless interest in new things, just like young people in their twenties, from his speech, he will also make a prank with Starbucks.

With a heartfelt liking, we need to convey this kind of liking to everyone, infect everyone, and let others like him. Steve Jobs did this. The language, action, PPT, and other skills he uses during his speech are designed to convey such strong feelings to people, or even a passion. In this case, simple skills are not enough to show the charm of his speech, and his speech is indeed magical.

Another thing we need to learn is that during his speech, Steve Jobs is telling stories and even playing a play, the story turns the whole speech process into a bloody and concrete process that makes people feel specific, not simply self-speaking. Maybe this requires a talent for performances, but I still think it is creative, in addition, we can interpret this wonderful speech with confidence and the idea of being arrogant, so as to better convey our views to the audience.

In short, skill is just a skill. We should learn things in essence, instead of playing tricks blindly. It will be boring for a long time, and we will not be able to convince the audience of the content that is not sincere, what we need is to follow our hearts, stay hungry and stay foolish, so that we can get better and better.