Long Tail Theory
1. long Tail market ...................................... ........................................ ..................................... 2
2. the ups and downs of the hot spot .................................... ........................................ ....................... 3
3. three powers of Long Tail .................................... ........................................ ........................... 3
4. new producer ...................................... ........................................ ..................................... 3
5. new market ...................................... ........................................ ......................................... 3
6. new market leaders ..................................... ........................................ .............................. 3
7. long Tail economics ...................................... ........................................ ................................. 4
8. the fight for shelves ...................................... ........................................ ................................. 4
9. heaven of choice ..................................... ........................................ .................................. 4
10. niche culture ...................................... ........................................ ............................... 4
11. unlimited screen 202p .................................... ........................................ .................... 5
12. outside the entertainment industry ...................................... ........................................ ........................... 5
13. long Tail law ...................................... ........................................ ............................... 5
Reading Notes-Chris Anderson, author of Long Tail Theory