Reading Notes on the top of the waves-Chapter 4 HP

Chapter 4 HP
Company Development
The earliest company in Silicon Valley
1939 create Hewlett and Packard
Enter Stanford Industrial Park
Smooth sailing discovered before 1990s
Decline
Leader's mistake
The product line is too long and internal chaos
Remove the instrument department from the market (anjet)
Merge with the lost Compaq
Kelly. Fiona
1999 worst CEOs?
Host the merger of Lucent and Philips
2002 merge with Compaq
Impact of manufacturing in Japan and China
From a technology company to an electric company
Mark, new CEO, 2005. Hurd
Withdrawal of high-level research units that are not very useful to HP
Restructuring: three main departments: service industry, personal computer, and printing equipment
Take back the PC market share from Dell and use consignment (opposite to Dell's direct sales) to simplify the procurement supply chain
Rich printer product lines
Restore the image of a technology company and highlight technical services
2007 became the most profitable IT company in the world
Post-Hurd age
Performance obviously stagnated, and then declined
Product
Electronic Instruments
Small market scale, slow development speed, medium profits, moderate competition, main rival Japanese companies such as Panasonic and sharp, HP is strong
Medical Instruments
Large market scale, medium development speed, high profits, general competition, main competitors Ge, Siemens, Philips, HP strong
Small Computer
Laser printer and Inkjet Printer
Cheap printer sales, making money for ink cartridges
PC
Large market scale, fast development, low profits, fierce competition, main competitors IBM, Dell, Compaq, sun, Canon, Epson, HP generally