Reading Notes-product manager's first book

In daily affairs, the product manager has the following responsibilities:

1. log on to and update the "product status book"

2. motivate sales teams and dealers

3. Collect marketing information, including competitive benchmarks, market trends and opportunities, and customer expectations

4. serves as a communication bridge between sales, manufacturing, R & D, and other departments

5. Budget Control and sales target realization

Short-term criticism (for example, an accounting year)

1. participate in annual marketing plan and budget preparation

2. Cooperate with advertising departments and agents to implement promotion strategies

3. Coordinate the holding of trade, commercial exhibitions, and large conferences

4. Start work related to laws and regulations

5. Participate in the New Product Development Team

6. Effectively predict and respond to competitors' activities

7. improve products and reduce costs to increase product value

8. Recommended Product Line Extension Solutions

9. participate in product deletion policies

Long-term responsibilities

1. Develop long-term competitive strategies for products

2. Explore new product opportunities

3. provide suggestions for product changes, improvements, and introductions