Reading the periodic Table of SEO (2013 edition)

The periodic table of SEO elements was first released in 2011, and this periodic table was updated by search engine land in the 2013 edition, with the addition of some social media impact elements. I will explain each element block, I hope you can quickly understand the periodic table.

First we have to figure out how to look at this periodic table, which is actually a copy of the periodic table of chemical elements, using visual design to show the importance of SEO elements to the whole algorithm system. Of course, some elements have been moved up, not all elements. The periodic table splits the SEO in-site optimization (on the page SEO) and outside the station optimization (off the page SEO). Each element block is composed of two English letters + weight points + explanation. Element Block English first letter is to use category English first letter for example in content category is C, element block English second letter is element name, for example CQ Q refers to quality. So these 2 letters form the representation of an element block, and then there is a weight score in the upper right corner. + is positive (good), color is set to shades of green,-negative (bad), pink color. Positive element blocks are based on the core refinement of each optimization classification, but also advocate that we optimize people to do, fans are in violation of the optimization principle, English for violation, so the fan element block is the letter of V. Then the entire table of the left and right sides of each element to explain the block, and then burst the teacher gave you a specific description of each element block annotation or meaning it.

Content: Contents element blocks

Cq:quality–are pages written & have substantial Quality contents?

Note: Quality points: is not the content of the page to write a complete, meaningful, and have very useful high-quality content. This item is 3 points if it is done well.

Cr:research–have You researched the keywords people could use to find your content?

NOTE: Keyword research: Whether or not to try to study the keywords that users will search for. This item is positive 3 points.

Cw:words–do pages use Words & phrases your hope they ' ll be found for?

Note: text: Whether the user wants to search for words or phrases in the content. This item is positive 2 points.

Ce:engage–do visitors spend time reading or bounce away?

Note: Active: Whether the user is willing to take the time to read your content or jump straight away. This item is positive 2 points.

Cf:fresh–are pages fresh & about hot topics?

Note: Freshness: Whether the page content is novel enough or about the current hot topic. This item is positive 2 points.

Vt:thin–is content Thin or shallow & lacking substance?

Note: The content is thin: whether the page is too thin or superficial and lack of material useful content. This item is negative 2 points.

Va:ads–is your content ad-heavy especially above the fold?

Note: More ads: The content of the page is filled with more advertising content, especially in the page to receive the highest level of attention? This item is negative 1 points.

HTML code element block

Ht:titles–do HTML title tags contain keywords relevant to page topics?

Note: Page Meta title: whether the page title contains keywords related to the subject of the page. This item is positive 3 points.

Hd:description–do Meta Description tags describe what pages are about?

Note: page Meta Description: Does the page description describe the main content of the page briefly? This item is positive 2 points.

Hh:headers–do Headlines & subheads use header tag with relevant keywords?

Note: Title tag: whether the title tag (H) of the relevant keywords is used in the main subtitle of the article in the content. This item is positive 1 points.

Hs:structure–do pages use structured data to enhance listings?

Note: Structure code: Whether the page uses more unified and friendly structured code to enhance list friendliness. This item is positive 1 points.

Vs:stuffing–do you excessively use words your want pages to is found for?

Annotation: Code stack: Whether or not to deliberately repeat the user search keyword in the code. This item is negative 1 points.

Vh:hidden–do colors or design hide words your want pages to is found for?

Note: Hidden text: Whether to use the same color or style to shadow the user search text in the code. This item is negative 1 points.

Architecture: Site STRUCTURE element block

Ac:crawl–can search engines easily Crawl pages on site?

Note: crawling: Search engine spiders can be lightweight crawling pages on the site. This item is positive 3 points.

Ad:duplicate–does site Manage Duplicate content issues?

Annotations: Copying Pages: Whether the site structure can avoid potential replication pages or the duplication of content issues. This item is positive 2 points.

As:speed–does site load quickly?

Note: Speed: Whether the structure of the Web site speed, thereby enhancing the effectiveness of loading. This item is positive 1 points.

Au:urls–are URLS short & contain meaningful keywords to page topics?

Note: URL structure: Whether the URL design is relatively short and contains relevant keywords in the URL structure. (Pinyin is not recommended). This item is positive 1 points.

Vc:cloaking–do you the search engines different pages than humans?

Note: Bridge page (Invisible page): Whether to show the search engine crawling page and the general user access is not the same (through the user-agent to achieve). This item is negative 3 points.

Links: External link element blocks

Lq:quality–are links from Trusted,quality or respected Web sites?

Note: Link quality: Does the link come from a highly trusted, quality, and recognized site source? This item is positive 3 points.

Lt:text–do links pointing at the pages use words your hope they ' ll found for?

Note: Link text: Whether the link uses the keyword that the user frequently searches as the anchor text. (but please note that naturalness, do not use full matching text) This item is positive 2 points.

Ln:number–do many links point at your Web pages?

Note: Number of links: How many backlinks to your site, that is, the number of links (under the same conditions, the number of good results). This item is positive 1 points.

Vp:paid–have you purchased links in hopes of better rankings?

Note: Paid links: Whether or not to increase the ranking of interested purchase links to enhance the thrust. This item is negative 3 points.

Vi:spam–have you created many links by spamming blogs,forums or other places?

Note: Spam links: Whether in order to quantity on the blog, forums and other platforms to publish a large number of meaningless spam links. This item is negative 2 points.

Trust: element block of confidence

Ta:authority–do links,shares & Factors make site a trusted authority?

Annotations: Authority: All links or sharing can enhance the credibility of the site. This item is positive 3 points.

Th:history–has site or its domain been around a long time,operating in same way?

Note: History: Whether the site or domain name exists for some time, is not a topic. This item is positive 1 points.

Ti:identity–does site use means to verify it Identity & that of authors?

Annotation: Identification: Whether the site proves its valid identity or the author's popularity. This item is positive 1 points.

Vd:piracy–has site been flagged for hosting pirated content?

Note: Piracy: Whether the site has long reproduced the content of other people to be search engine down the right. This item is negative 1 points.

Social: Social media force element block

Sr:reputation–do respected on social networks share your?

Note: Reputation: whether those opinion leaders are willing to share your content on social media. This item is positive 2 points.

Ss:shares–do many share your content on social networks?

Note: Sharing degree: Whether your content is widely disseminated by the public. This item is positive 1 points.

Personal: Personalized Element blocks

Pc:country–what Country is someone located in?

Note: Country: Users are currently using search in which country. This item is positive 3 points.

Pi:locality–what City or local area are someone located in?

Note: Geography: The user is currently in which city or specific geographical search. This item is positive 3 points.

Ph:history–has someone regularly visited your site or socially favored it?

Note: History: How often do users visit your site and share it with social media? This item is positive 3 points.

Ps:social–have your friends socially favored the site?

Note: Social: Whether someone in your circle of friends likes your content to be praised. This item is positive 2 points.

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