Real case: Site replacement of the domain name injury

At present the author operates the website is the community-type website, the website construction has been using "www" the domain name at the beginning. In the SEO perspective, in fact, the WWW-led domain name is also a two-level domain name, in order to make you not confused, the article refers to a domain name, refers to the "www" at the beginning of the domain name. I personally tell about the recent change of domain name experience, if there are new circumstances will be released more on the domain name after the replacement of problems and solutions.

November 15, and become an unforgettable day. From the site keyword rankings up to Baidu first page is only 8 days time. That night, the boss listen to a so-called expert opinion, the middle of the night to change the domain name from a level two domain name, from the "www" beginning of the domain name change to "BBS" The beginning of the domain name, and did not make the domain name in time to turn. This approach directly led to the night to 9 o ' hour in the morning, when the old user to visit the site with the old Domain name 404 page display. 15th earlier, the author asked, only to do the original domain name steering. Site replacement domain name, it must be the original domain name to turn, and it is best to continue for a long time. The need to do the original domain name is reflected in two: first, let users find your site; second, let search engines, especially Baidu to accept this change (why specifically pointed out Baidu, the author later added). Change the domain name the same day, before the author to promote the keyword ranking and no changes, is still in the home page, the original domain name included also did not, or even direct click to visit.

　Site replacement Domain name injury one: included in the total waste

One day later, today, November 16. Morning I checked the original domain name, included and did not disappear, still in. But that's not good news. As a result of domain name replacement, URL path changes, previously included in the page has become a dead link, such a dead link to the page can not be modified or jump to the current domain name, can only wait for the engine will be included in the removal. No dead links are better than the results of a bunch of dead links, and at least the impression in search engines is not as bad as it gets. This bad impression mainly for the original domain name, the replacement of the domain name caused by the PR value drop believe that a large part of the reason is due to these large number of dead links. I say calmly, in the heart bitter force. After all, it took the first 4 months to promote the domain name, as the owner and the brick house of advice to become a search engine spam site. Keyword Home rankings only exist in a short period of 8 days, due to force majeure factors, become so short-lived, for SEO, is a cup. I finally understand why a lot of SEO do not want to full-time, but rather part-time.

　　

Original domain name included in the total waste

　Website Change the domain name the injury two: the traffic drops rapidly

Included in the total waste is not only the PR value of the decline, because the PR value of the decline won't be can not see, at least to wait until the next search engine updates. However, the total waste brought by the loss of the flow of real. Included in this piece, the site is affected by both sides: The original domain name is included in the whole waste, the new domain name is not included. Included is the basis of website promotion, not included, is equal to no traffic. In the past, the average website has 500 independent IP each day, after changing the domain name, the independent IP becomes about 100. These 100 are due to the accumulation of community-type website loyal users, information-type site if the loss of domain name must be more serious. Change the domain name is equal to a website to start to promote again, want to wait for each big search engine is included, wait for Google to give PR value.

　　

The new website is not included

Just a special mention of Baidu, is due to the author found that Baidu in China (foreign situation does not understand) the requirements of the site is very strict, because the author has been doing Baidu keyword optimization. Baidu found that the new site has these several aspects of the preference:

1, the original quality. Baidu has always liked the original, and the original analysis is very high for small and medium-sized sites, and even "better kill the wrong" approach. Would rather be included after the removal of the original look is not very original articles, also do not want to continue to be included. The author of the site has encountered this situation, a hard to write the original article, the title and the number of words are eligible to be included in the request, but the content and the theme of the site is not related (put in the Forum log area), so included and soon deleted. An exclusive report on the meeting has been ranked in front of the collection. High-quality corresponding influence. The greater the impact of the article, the more easily included, and be valued.

2, the evaluation period for the new station is longer. To please Baidu is not easy, in addition to the original quality of high, but also need to continue to update, according to the author's observation of a new site not overly optimized Baidu's evaluation period should be more than 3 months, rather than the previous 2-3 months. After the evaluation period, Baidu will become very friendly to the site, snapshots are updated every day, including a large increase in the number of top-ranked. Unfortunately, the author of the site just over the evaluation period to a "betrayal", the development of the site from the Sunshine Avenue, back to the origin, or even worse.

What do you do after you change your domain name?

Of course, the best way is not to change the domain name. But if the domain name has to be replaced due to force majeure, then it is important to change the domain name. First of all, to the past all the achievements, to a positive attitude to meet the new challenges, with a new site to promote the determination to face the replacement domain name. Second, to increase the original strength, add more original articles, let Baidu again believe that this is a good website. and fixed daily updates, can not be a day to fall. This state of anger, the author estimates that at least one months to maintain. Moreover, the outer chain. The new domain name is not included, ranking no, need to find links, find out the chain. Add two links per day, as long as it is not a garbage station on the line, the request is not too high. In order to restore keyword rankings, but also daily anchor text construction. The addition of the chain will be the same as the original, a little bit of continuous increase. Finally, to the same fellow who changed the domain name, wish us good luck.

Furniture window Forum http://bbs.jiaju.org/, reproduced please indicate the link. Have had to change the domain name experience colleague can add me QQ1071696695 to exchange together.