Real objective and law is the Magic spell of website construction and optimization

Often encounter such a doubt, has been increasing links and constantly enrich the content of the site, why is the rank still motionless? There are even times when hot keywords are falling. Many web site construction companies and professionals engaged in site optimization personnel, has been constantly emphasizing skills and executive power, these views are not wrong, the right way to cooperate with the implementation of strong, as long as the persistence of sustainable, will be able to achieve the ultimate site construction and optimization of the final victory. The problem is that many are constantly exploring methods and techniques that, in order to ensure strong enforcement, are forced to overlook the considerable law.

The author of the author "website Optimization speed to" slow "win", that site construction and site optimization should be gradual, to "slow" to win, not really slow, but in accordance with the objective rules to ensure security in the case of the fastest "slow". Unfortunately, the prevailing situation is that the site construction and optimization process, the impetuous mentality of day. In the fast, at the same time, to varying degrees against the objective laws, such as the current pseudo original popular, or even the prevalence of black chain, itself is not very glorious name and practice, also naturally can not effectively enhance the weight of the site. Content, links and keyword layout has been seen as the site optimization of the three core links, we try to analyze each.

　　First, the content construction: has the quality has the quantity to win the trust user

The essence of false original popular, or the mentality and value issues. Web site construction content for the king, almost every website to make and optimize the site will be mantras. Because content is really important, no content in any case can not win the website optimization. Search engines have repeatedly made clear that copying the content of the copy will not effectively enhance the weight, search engines prefer a unique original. But the false original does not have, is the content unique is the high quality. A lot of software based on the batch manufacturing of false original, and even "Shanghai Web site Construction" replaced into a "sea network sitting construction", meaningless logic, can not win the trust of users naturally there will be no way to the permanent search engine recognition.

Reasonable content construction should be smooth, gradual, or content construction should be steadily upgraded, but not overnight. But the reality is that many small and medium-sized websites, but it is a long time no one cares. When you are happy, you can publish dozens of of content, more often even lack the necessary maintenance. In addition to a lot of content is copied and pseudo original, so how can you enhance the weight of the site? What needs to be pointed out is that no matter what kind of way you update the site, only by the search engine crawling and collection will play a weight increase effect, so the quality of the content has been raised again.

　　Second, link construction: Real natural and reasonable increase

Both Google and Baidu have published the Optimization guide document publicly. When it comes to link building, they all point out that true links are natural and diverse. The meaning of each person's understanding may be different, but the most basic should be at least a link of resources, keyword categories, and the most important time reasonable distribution. If you want to achieve a lasting ideal optimization effect, the author's suggestion is to be determined to discard the bulk link tool and black chain. Because that way, even if you can get a lot of links, but too unreal, link instability and beyond the normal growth mode, will engine search engines of high vigilance.

Link construction is the most effective way, and the most objective and realistic approach is the soft text. The author of this deep feeling, since 51 last year, the author and the site of the construction company to slowly try through the soft wen, to enhance the reputation and get links. The implementation proved to be very good, in less than a year the number of links has been close to 8000, and from a lot of different resources, forum blogs and large portals, small and medium-sized websites are all over our web site. In this, but also very grateful to A5 such high-quality webmaster platform, Mutual exchange and share their experience, but also let many stationmaster got the ideal return.

　Third, the keyword layout: effective delivery but not cumbersome

Often see a lot of Web sites, in the title description, and even description expression not only seriously stack keywords, and the statement does not pass, to each of the pictures are added the same alt description text. This does effectively enhance the keyword density, but also in a period of time can get a better ranking, but seriously ignore the user experience. In fact, there are many ways to pass Web site themes and keywords to search engines, such as <H>/<STRONG> tags, and density is just a way to be known by more people. So exactly, the keyword as long as appear, its density is not bigger more want, the key to see how you can effectively pass to the search engine.

Another problem is that the keyword does not focus on one place. The true nature of the layout is that in different parts of the Web page, there are appropriate layout keywords, and keyword determination is also very fastidious. Related keywords layout, the author has written "based on Web site optimization keyword Selection method analysis" topic to resolve. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that, like the Magic Spell, Web site optimization In any case, the real nature should be the eternal adherence to the guidelines. Following the natural reality seems very slow, in fact the fastest, is to ensure the effect and quality after the fastest speed.