Reasonable analysis of competitors, effectively improve keyword ranking _ optimization

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As a qualified seoer, the analysis of the competitor website must be mastered, reasonable analysis of the weak part of the competitor SEO optimization and advantages, and then according to our own web site to develop corresponding optimization strategy to enhance the site keyword rankings. But there are still a lot of friends for the analysis of competitors do not have clear ideas, the following rhino cloud for everyone to comb under.

1. website Domain name use time
We all know that an old domain name will certainly be better than the new domain name rankings, so the length of the use of the domain name is still to be concerned about. Of course ranked good old site is basically the old domain name with the site will have a good ranking, if only the domain name is long but not with the site use is useless, it is equivalent to a new domain name.

2. Website weight and the number of outside chain
The weight of the site directly reflects the quality of the site. High weights will certainly get a better ranking. At the same time, the number of chain is also more important, although the role of the chain is not before the big, but often outside the chain of large sites will be preferred to get better rankings. These two points all need the accumulation of time to obtain, so just understand on the line.

3. Site included
The number of sites included also determines the difficulty of optimization. Search engine directly in the site: the opponent domain name, the greater the number of indexes to explain the site is the search engine attention, if the page is not included, that the rankings are basically no, included is the premise of ranking, included more, keyword or long tail keyword ranking before the opportunity will be big.

4. Website Response speed
This is an important reference index to open the speed of the website space, if the other side is using cloud space, you use a garbage virtual host, the server all day panic. In this case, you have to think about what the host has to do to overtake him in other ways, and consider whether there is room for change.

5. Keywords and rankings of the site
This webmaster tools can be a simple analysis of the site's current keywords are what, competitors of the site's keywords are currently ranked how much, the best use of Excel form, the ranking on the home page of several competitors data are recorded to facilitate their own statistical analysis.

6. The website article updates the frequency and the quality
The update frequency of the site column shows whether someone on this site is often maintained, look at their website article update date can probably guess whether they pay attention to the site, whether someone to maintain their site every day, and the quality of the article from the content embodied, such as the article is fluent, the keyword embedded is reasonable, Whether the title of the article contains relevant keywords.

7. Website Layout structure
The site structure of the site's keyword ranking impact is also very large, because this is directly related to the user experience. There is the need to analyze the competitor's website column keyword layout and column title, keywords and description. If the site's column layout is reasonable, keyword density master is also very good, column title keyword also use the appropriate. This means that the site must be people who understand the optimization to help him operate.

Through the above analysis of competitors, the basic has got some important information and optimization traces of the other site, and then according to the situation of their own site, reasonable adjustment optimization, which will greatly improve the efficiency of SEO optimization.

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