Reasonable layout Key words let the spider follow the feeling walk

Keyword is the soul of the site optimization, so that the core keywords and related long tail words in the search engine rankings on the front, but also site construction and website optimization purposes. For a website, there is no certain keyword density, because search engine can't judge the theme and core of the website. But the keyword density is too large, or the distribution is unreasonable, it will affect the quality of the site, and even cause the search engine misjudged. The more obvious keyword error is the keyword piling up, especially in the title and keywores/decription of the site, many people think that as long as the keyword density is large enough, you will be able to upgrade the site rankings. But the fact of the matter is that meaningless keyword piling not only will not promote rankings, but will bring weight decline.

Only a reasonable keyword layout, in order to let search engines know that the site is the theme of keywords, but also can effectively enhance the weight of the site. Keywords are generally distributed in the site title, keyword and content description, page body, picture alt description, and the so-called site construction of the three-bit word, that is, the site title, keyword description and page text of this three places, the same focus on the core keywords. Different location and keyword location and frequency is a certain requirement, in general, the site title should be concise, the page content should first ensure that the sentence fluent, keyword implantation avoid blunt. In several different key positions, how to improve the keyword density reasonably and effectively?

　　A, website title description: The Core keyword as far as possible before

Friends who are often concerned about search engines may find that if the title is too long (typically more than 32 characters), it will be replaced by a search engine with an ellipsis. Not that this will affect the weight of the site, but the long title will affect the user experience. If not necessary, please control the site title within 32 characters. In such a short number of characters, the keyword written to the title must be a very central word. Moreover, the core of the key key words, must be ranked by the front, perhaps this is only artificial psychological factors, but the first keyword at least the user experience is good, because you can early let users understand the theme of the site. There is also a need to specifically note that the company's name is not the most important in the optimization, if it can effectively improve the rankings, for the keyword sacrifice of the company name is also worth.

　Second, the key words and Description: Key words do not stack repeat

Meaningless piling up not only makes the user annoying, but also makes the search engine feel that you are cheating. Keywords and site content description, is the search engine recognition of the important part of the page, such as description part, generally as long as you describe and describe the content and the theme of the site, the general Baidu Google and so will directly use this description. Proper implantation of the keyword, in the user search, the word or similar words will float red display, so you can see the search engine or quite care about the Web page description. But the website content description must be the entire website Essence Summary, the statement fluent premise, may reasonably implant the keyword, but should not become the keyword piling up rubbish dump like. As with the title description, the key words must be in the keyword description and site content described in the middle, the main core word must also appear before.

Third, the text page content: Keyword distribution natural equilibrium

There is no doubt that the content of the page appears, because the content of the text is the root of the site. If the site is only the title section, content description part of the keyword, and the text is almost no search for keyword traces, then the same can not effectively enhance the weight of the site. In enriching the content of the site, the distribution of natural balance keyword requirements in the middle of the article, random seemingly unintentional in the article at the end of the article, there are several keywords. Practical experience shows that the content of the keyword bold and anchor text to link to the form of the homepage, can effectively improve the keyword ranking. The purpose of this operation, which is the essence of the chain, told the search engine this site is based on the key words.

Four, picture alt description: The keyword distributes various reasonable

Based on the current technology, the search engine can not recognize the image and can not recognize flash, can only identify text. When you encounter pictures, you can use the form of annotations to tell the search engine, the overall content of this picture. For example, a related Shanghai website construction company Pilotage Technology logo picture, you can use ALT text labeled "Shanghai website Construction" or "Shanghai website construction Company" and so on. Just the right picture description text used, can effectively enhance the site's keyword density, and tell the search engine pictures of the relevant content, but also not excessive. There is a more eclectic approach, is to use synonyms or synonyms to replace, such as Web site building can be used to create or site design replacement, and to do so and avoid the piling up keyword suspicion, but also effective to enhance the density of the keyword.

　V. Sub-navigation and map: Core keyword strengthening and highlighting

Often see some sites, will use the form of the site keyword, with bold font processing anchor text links. In fact, such a number of search engines will bring a suspicion of cheating. One is because these text all point to the same URL address, a lot of people directly use the domain name of this site; the second is a word lined up keyword links, it does not make any sense, is to stack keywords. If this is to do is helpless in order to improve the site keyword density, it is better to say that it ignores the auxiliary navigation and the full application of the site map. Vice-navigation in the site to strengthen the appropriate keyword, in the site map to add keywords, because these two places the link text is different, the URL points are different, the emphasis of the bold emphasis on the core keyword effect is more obvious.

Crawling from a myriad of links to a website, search engine spiders will be the same along the link, continue crawling within a website. And the purpose of the chain is to search engine paving bridge, and in the search spider crawling process, with different link text type of key words tell it this direction is what position, the next direction is what position. Therefore, reasonable keyword layout, reasonable text link is very important. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that, in fact, search spiders like a person to a strange place, the site title is a landmark name, tell the search spider place, site content description is a place of the introduction, let search spiders know the site's general summary and background. Text in different positions in the link anchor text keyword, is a different signpost, always remind search spiders the next link direction and the destination of the link.