Reasons for the decline of website rankings

The main reasons for the decline of website rankings:

When the search engine's algorithm changes or strengthens, causes some websites some keywords rank to disappear, some administrators say their website disappears. In fact, this is not the case, when the search engine algorithm changes or strengthen will cause some loss of the page, or filtering, punishing some of the pages rather than the entire site.

If all of the pages of the site are gone (you can find the URL to search the site directly in Google), it may be caused by the following reasons:

A. Your server in the critical time of the failure of the normal access;

B. There are robots.txt problems with your website;

C. Because of improper optimization, your website has been removed by search engines from its index;

If only a part of the page keyword rankings drop, or many pages of keywords ranking are very poor. This could be:

A. Your improper behavior in the optimization technique was discovered by the search engine;

B. The search engine algorithm has undergone significant changes;

C. You have done some violation of the new search engine principles or the algorithm before the change is allowed to the rules, is now a violation of the site, so you have a certain penalty;

Here are some detailed reasons:

1, from the basic start: Your server in the near future has not been the phenomenon of normal access?

The server's inability to access is one of the most common factors leading to a drop in rank, so you don't have to make any changes to your site, just manage your servers and ensure normal access, especially at critical times;

2. Do you use the Robot.txt file, if so, have you recently modified it, resulting in some grammatical errors that prevent the search engine from indexing your site?

Error in Robot.txt code or robot.txt placement error can potentially be a lot of unpredictable error factors, if you want the search engine to include your entire site, you can not have to place robot.txt files, by default, the search engine will be included in your entire site.

3. Have you been optimizing your website recently? Potential errors that may arise from internal modifications include:

A. Too much optimization of a keyword, such as modifying Title,meta and other tags.

B. Internal link structure, especially the change of link text; If you are going out for optimization purposes and modify the link structure and link text, a novel will fall into the filter trap, especially the misuse of keywords, resulting in too much keyword density.

4, do you add a domain name to the change?

Sometimes the search engine is very resistant to the redirection, assuming that the redirect is for optimization, use 301 instead of 302 turn. This would be a very important tool if it were to be redirected properly.

5, do you have a certain number of meaningful links? Or is your link strategy "Come Today, go tomorrow"? If you use this strategy, you may get a good result. But if you add too much to the small web site you're building, or too many links point to the same URL. Then you have a great chance of being punished by the search engine. As the search engine's algorithms are constantly improving, the things that used to apply to today or no longer apply.

6. Do you establish a link with the website that cheats?

7. Are they punished for copying the content? Some examples are as follows:

A. The same template was used throughout the website;

B. Use the same template as other websites;

C. Your competitor mirrors your site;

D. redirect from an old domain name to a new domain name.

E. Over-reliance on robot.txt to guide spiders to include your site;

8, whether the use of cloaking to deceive the search engine?

9. Does your website advertise on some large websites and have recently removed the advertisement?

Advertise on some big websites, especially text ads. This helps to improve your site rankings. Once the link is removed, the rankings will naturally fall.