Recommend everyone look at the Ggad conference return words Summary _ website operation
Source: Internet
Author: User
Before the end of last month, two consecutive times received the Beijing Ggad Customer Service center of the telephone, invited me to participate in the No. 7.2 Monday Ggad in Nanjing Webmaster Conference, although we have a three-hour drive from Nanjing, and Monday is normal work, but also to meet the company's new CEO speech, But in order to be able to see Ggad Chinese team style and Ggad spirit, and as Ggad in the early 04 after entering China's first batch of AdSense, after consideration or decided to leave to attend the conference!
In the morning of number No. 7.2, I borrowed a car from my friend, and at the heavy rain, drove to Nanjing, 12 o'clock Noon to reach the Jinling Hotel three-storey of the GG conference hall, due to attend the meeting must have to print the invitation to register to enter, so ran to the 9 floor business Center Print a sheet, printing a 5 dollars, obediently, five-star, Black enough to enter the venue, found that the webmaster is not too much, after half an hour, from Jiangsu and Anhui area of the Webmaster Lu continued to arrive, 10 minutes before the meeting, has been full, and finally staff in the walking profile Riga several chairs!
The main topic of this meeting is how to optimize the placement of GG ads, How to track the hit effect. Effectively improve the click rate to improve the actual return of the webmaster. There is the answer to the vast number of webmaster in the use of AdSense encountered problems. Here is a summary of the GGAD team in this meeting involved in the optimization program and a few about the Chinese webmaster to GG's key issues.
An optimized article:
First of all, Ggad optimization of the Pope is what? is to use the site's traffic, to improve the revenue of their own site. To maximize the revenue of the website. GG Company's Liaoxi first showed us some of the site's advertising classic cases. Mainly reflected in the following several aspects.
1. For the advertising format: rectangles, banners, and skyscraper-formatted ads have a high click-through rate, which attracts visitors ' eyeballs and finds ads of interest to them. And as far as possible according to this principle to adjust the page layout design. To make it more integrated with the Web page, improve the combination of website and advertising.
2. Can use the picture advertisement to increase the benefit in the webpage appropriately.
3. If the content of the article, news, novels and other nature of the site, can be based on the page in the left side of the text implanted large ads, such as rectangles, large squares, square and other advertising content, compared to attract users to click, advertising to try to put on the left, more conducive to increase the click rate, because according to the habit People look at articles from left to right. The first thing to see is the left side, and if the user is interested, it will produce a click.
4. Advertising for the forum: I am to do the forum, before the Chinese New year also received a call from the Liaoxi to me, asked me to optimize the forum ad bit. According to his suggestion, the Forum ad position appropriately adjusted, the income is bigger than before. hehe! Forum advertising can mainly be placed on the top of the content of the first or below the content. It will bring a better click effect.
5. Use of the overall color effect of the Web page, the background of advertising into the site, highlighting the color of the title, and the site to form a contrast, will help improve the effect.
6. Use Ggad to provide custom channels and URL channels, timely tracking your advertising placement or site effect, to adjust the advertising position. First, Ggad allows you to use three ads on one page, but not all of the results are good, Because the unit price of Ggad is arranged from high to low. If you put too much, it will affect the price of your site.
7. How to increase the unit price: some stationmaster says the unit price of Ggad is getting lower, the display value is getting lower, Ggad's argument is not to show the value of low, but there is no good match for the site ads. Now GG Some of the advertisers are spending money is not going to go out, because on the site can not match their keywords, so, Website content of good or bad, will directly determine the price level. If your site can match the keywords of these advertisers, Ggad will also recommend the site directly to advertisers.
8. Recommend some do download station webmaster attention, do not put ads on the download link above and below, or the download link surrounded, so that users can not find the download address and direct error-click ads, and produce invalid clicks, Ggad is strictly grasping this kind of stationmaster, do this kind of website stationmaster hurriedly will this kind of advertisement withdraw, Otherwise will be GG Direct warning until k off.
Second, the question article
After the introduction of the optimization, is the webmaster questions, mainly by the GG to answer the webmaster questions. Now, some of the main issues are summarized below.
Q: Is it possible to do English stations in China, but mostly domestic visitors
Ggad's reply is that if the Chinese webmaster to do the English station, and the flow from abroad, can form an effective conversion, it is possible to do so, but if all domestic users to visit the Chinese webmaster to do the English station, is not allowed, this will cause warning. Even the danger of being K.
Q: The Ggad payment cycle and collection time is relatively long, whether to achieve localized means of payment.
Ggad's response was that the plan was being developed and that some people were in charge of the process. The future will certainly realize the diversification of payment means to meet the needs of the domestic stationmaster. (But I do not support payment localization, will involve China's tax and government policy issues, revenue will be reduced by more than 20%, not conducive to the current Chinese webmaster.)
Q: If you accidentally click on your own GG, will be k? If in a Bureau city network, different computers use the same IP to click on ads will not be counted as cheating.
Ggad's reply was that he accidentally clicked on the ad, if a few times a week, it will not cause any problems. If you click Frequently, a few times a day, you will receive a warning. In the same LAN of different computers click GG Ads No problem, GG tracking technology has gone beyond IP tracking technology.
Q: Can I open an ad in a new window instead of opening it in a local window?
Ggad's response is that because China has some software and advertisers to block new windows, opening ads in the local window is more conducive to the conversion rate and effect of ad clicks.
Q: GG is not a random k off account and do not care about the interests of the webmaster.
Ggad's response, due to the impact of China's national conditions, in fact, many of China's webmaster is not standardized to do the station, virus Trojan flying, plug-ins everywhere. Seriously affected the healthy development of China's Web site, GG as the best in China to do the Alliance, Of course, is also to standardize the operation to achieve a double win with the webmaster. Google before will be considered as the reason for cheating webmaster all k off. Now since the establishment of the Ggad China group, this has been improved, the operation will be more humane, there will be suspected of cheating would be warned, if the way, refused rectification will be K, Never turn over forever. So the proposal wants to rely on cheating webmaster attention, do not and GG play cheating. You're not playing.
Q: GG will be the number of advertising fees to the webmaster.
Ggad's response is to distribute most of the advertising fees to the webmaster. There is no direct description of the proportion.
3. Finally some questions about several webmaster consulting Gg.
1. GG, the industry station is the best, as far as possible do not do entertainment stations, the benefits will be worse.
2. You can use JS to invoke ads. But JS can only call an ad page, if you call two or more than two will be an error.
3. The proposal is put to do GG Firefox, the income will be good.
The 4.GG will crack down on users who use double accounts to make profits with the difference.
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