The purpose of promoting the website is to increase the amount of site visits and achieve the website marketing goals. Based on this premise, the website operators should take advantage of the characteristics of the Internet and their accurate positioning of the target market, so that more potential customers know your site and become a repeat customer.
After the actual promotion and reference to a lot of successful cases, the commercial website promotion skills are briefly summed up: Navigation Desk registration skills, manufacturing event skills, traditional ways to promote skills, site analysis skills, target e-mail promotional skills, discussion group BBS propaganda skills, website cooperation skills and network advertising skills.
I. Registration techniques for navigation stations
Like Yahoo, LYCOS, AltaVista, Sohu, search, yeah are navigation stations, their web site functions similar to the numerous sites are categorized into a Web site, so that visitors to query.
Remember how you found some good websites? There must be a navigation station. So to let others know your site, you have to find ways to let the navigation station included in your site. But this is not enough, like AltaVista, Yahoo and other famous English navigator, every day to log on there are thousands of Web sites, although your site is included, but may only be ranked in the back of the position. For example: Your site is introduced hangers (hanger), others in the query key words knocked Hanger, the result has 2,100 matching URLs, you in the 1567th, but who will have the strength to turn over 70 pages? (The Navigator query page typically has 10 or 20 query results as one page). So be sure to master the registration skills.
1. Search Engine Registration Skills
AltaVista, the search for such a navigation station is called as a search engine, it automatically collects submitted URLs. When submitting your Web site, you should note:
1 submit the most abundant URL, do not only submit root URL (www.48d32.cn). Because many companies are accustomed to the homepage as a beautiful graphic, like the cover of the book, but the search engine on the map does not have a special goodwill, automatic search software only like to include text content detailed, appropriate URL (www.diyishijian.com/aboutus.asp).
2) use of meta. Several navigation stations (such as AltaVista, HotBot, InfoSeek) use meta as the identification mark, so use this information correctly. The keywords and description in Meta are very important, and the format is:
3 The key word to choose and place accurately. Select the two or three keywords that are most appropriate to your site's content. For example, the tourist site can choose China Travel, China Travel, TOUR Chinese travel and so on as the key words, and first of all in the title, the text should try to repeat these keywords. Select the keyword should be more than three, viewers use the navigation table to query information, typing keywords are often very clear, such as Chinese travel agent--tour agent China.
4 Do not submit columns frame page. Most navigation stations do not recognize the frame, so be sure to submit a main page with content. But if it happens that this page does not have links to other pages, it needs a bridge page, which is a new design to meet the requirements of the page.
2. Search Directory Submission Tips
such as Yahoo, Sohu, such as the use of manual collection of Web sites to ensure the quality of the site, in the classification of the query to obtain more information relevance than the search engine site (by Spider automatic Search) stronger. This is the main reason why Yahoo and Sohu have become the most frequent visitors in English and Chinese.
Because the search directory site contains a relatively large number of human factors, so when submitting a website to pay attention to the rules. If Yahoo requires a registration site description does not exceed 25 words.
1 Submit the URL to the most appropriate directory below. The easiest way is to look at the same product or service URL in which directory, such as your product is a lighter, check lighter in what directory, where to submit a Web site.
2 Yahoo launched the "Fast Registration" fee service in February 1999. If your site content is good, and Web site submission is repeatedly tried not, but very want to enter the Yahoo Gate, then you can consider to buy this service. Yahoo staff will receive 199 U.S. dollars after the remittance of seven working days, visit your site and seriously consider whether it is included in the Yahoo corresponding directory. But Yahoo does not make a commitment to this, if the site content is rough, pay may also be useless.
3 The Chinese and English navigation table submission URL
Yahoo:http://add.yahoo.com/fast/add
Excite:http://www.excite.com/info/add_url.html
Altavista:http://www.altavista.digital.com/av/content/addurl.htm
Infoseek:http://www.infoseek.com/addurl?pg=dcaddurl.html
Hotbot:http://www.hotbot.com/addurl.html
Lycos:http://www.lycos.com/addasite.html
Webcrawler:http://www.webcrawler.com/help/getlisted/addurls.html
Sohu: http://168.160.224.207/cgi-bin/regform.asp
Search Guest: Http://www.cseek.com/addsite.html
Sina: http://search.sina.com.cn/cgi-bin/search_dir/addurl.cgi
Yeah NetEase: http://www.yeah.net/cgi-bin/search/register/reg.cgi
Evergreen Vine: Http://add.tonghua.com.cn:8080/cgi-bin/add
4) Successful cases:
Free Tribal Forum: http://www.neuin.cn
Yunnan Adventure Tourism: http://www.triple1.com/others/cn/otcn001.htm
If you are looking for China ADVENTURE on Yahoo, you will find this site. It was established by a travel agency in Yunnan at the end of 1995, when the Chinese site was still empty and they came to the front.
Jingjiang anchor chain Factory: http://www.anchor-chain.com
With Anchor-chain as the keyword in the English navigation register, the use of registration skills will make the site to get excellent rankings, and online access to a large number of orders.
Two. Target Email communication skills
E-mail is powerful in the virtual world, and the key is to see if you use it cleverly. e-mail website propaganda is a bit like the traditional way of direct marketing. Do not believe that 20 yuan to buy 60,000 email lies, because there may be four-fifths of the address is inaccurate, the remaining one-fifth may not have your potential customers.
When you use e-mail to advertise your Web site, you have the following tips:
1 Collection Skills: Active Collection method is to find ways to allow customers to participate in, such as competitions, competitions, guessing, web special effects, concessions, after-sales service, promotions and so on. In this way to consciously create their own online customer base, and constantly use email to maintain their relationship. This customer base is your greatest asset.
2 accurate positioning: WEBPRO.com.cn in the collection of visitor information, the user positioning in the webmaster, users to join the Webpro mailing list can get the latest site notice, and they look at the site notice also saw the Mail sender Webpro. Xianzai.com (now) is for expatriates who live or travel in the Beijing area, and their emails focus on all of the airline's discounted policies, tax advice and MBA training, all of which are useful for foreigners to live, study and work.
3 Send cycle: If you are a headhunting company, your email audience is wide, because everyone can change jobs. This is why career-post.com (white-collar recruitment) and bjol.com (Beijing career Online) will collect email addresses on various websites because there is no nonsense, so it is easy to forgive and accept such emails.
4 Management skills: Often encountered such embarrassing things, their own e-mail address and more than 100 people tied in an e-mail, everyone's address is clear. You must pay attention to this problem when you send the mail. Find a free mailing list (mailing list) provider (see page 43, "Building your own Mailing list"), create a mailing list, put all the addresses you've collected, and send it directly to this address. or use the excellent email software such as Eudora, use Eudora Nicknames tool, you can only create an alias to include all the email address, and then use Bcc (BCC) way to send out. It is advisable to limit each mailing list to 100 email addresses.
5 HTML format: for example the Alibaba website sends the supply and demand information The message is the hypertext format, even if its content and the receiver is not big, also will not be treated as the rubbish letter immediately deletes, people will at least pay attention to the sender's address. So the message format is very important, too.
6 Personalized service: Many online trading sites in the United States record customer e-mail messages, and they use e-mail for customer tracking. Their email may be a birthday greeting or "After a week your daughter is 3 years old, I'm afraid the shoes I bought 4 months ago are not fit, and our online store is new to some children's shoes ..."
7 Use signature file: The signature file is said to be a billboard on the Internet, and the information you include in the signature file is: Name, position, company name, address, email, phone number, which makes it easy for potential customers to trust your Web site and guide them through your site.
2. Success Stories:
Soyi Mail: http://www.soim.com
It's not an exaggeration to say that Soyi Mail has spread all over the world, and the mailing list, which covers almost all hot topics, has become popular last year.
Yoyodyne:http://www.yoyobiz.com
It is a website that Yahoo wants to buy. This site to target e-mail publicity-oriented, to take one-on-one customer tracking, analysis, communication strategies, customers are "Happy" magazine's favorite. It is one of the most successful commercial websites that use targeted e-mail today.
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