Record of new online marketing conference

Today, I attended the network marketing conference hosted by iResearch. There are some valuable gains, and some speakers still have a lot of reference for commercial product platforms.

 

 

1. even though the pay-as-you-go billing method occupies an increasing share, many portal websites require not only clicks, but also brand value improvement, in the design of commercial products, we only need to consider more and more ways to evaluate brand value improvement data.

 

2. In fact, the current online advertisement has begun to monitor user access behavior across media and can track users through cookies. In the future, cross-media will become more powerful and may span various media platforms, such as the Internet, TV, and mobile phones. That is to say, you may have seen a shoe on the Internet, in the future, mobile phones can push advertisements to you.

 

3. Currently, video media are claiming to be robbing TV advertisements. However, in fact, TV advertisements are not effective on the Internet. Therefore, there are new designs and ideas on the Internet. I personally think: companies specializing in designing online video advertisements will appear, and the entrepreneurship and design of these advertisements may add more interactive elements. (Of course, Flash ads are already similar .)

 

4. The current advertisement design is more than just a step-by-step acquisition of users' clicks or purchases. Instead, pre-screen users of interest through an activity, and then provide a new interaction mode to make these users the final consumers. This is also a trend of online marketing.

 

5. Experts believe that in the future, search marketing may have a stable market share of 50% (about 40%), because recent data shows that the growth rate of search marketing has slowed down. However, I personally think that Google and other companies will still make more beautiful products, so that advertisers can continue to put more ads on the search.

 

6. The innovation of network marketing does not have an essential innovation in model. It still influences people's psychology through various means, so that users can generate consumption behaviors. (Currently, there is no innovative technology that can directly control the muscles and nerves of people, so that users can go to the store and directly swipe their cards for consumption. What the speaker said .) ,

 

7. word-of-mouth marketing is not just about posting.

 

8. The more products that meet people's needs, the higher the price. The highest level of demand is physiological and security needs, and the highest level of self-fulfillment needs. Therefore, the prices for wholesale clothes in malls can be several times higher!