Reference: Compare cnzz and Baidu statistics to see the traffic statistics market revolution

Whether it's a webmaster or a traffic statistics provider, you should recognize a problem-what do we do with traffic statistics? Is the result displayed? Or for Decision-Making reference? Only by understanding this point can we gain insight into the future development trend of this market. Obviously, the answer is the latter. The role of traffic statistics is more like a rational consultant-It not only tells you data, but also helps you attract new visitors and retain old visitors as much as possible.

 

Based on this layer, we can compare the old cnzz and Baidu statistics, in addition to comparing the two, but also look at the future of traffic statistics.

 

1.Overall architecture-Based on session or PV?

 

According to the overall analysis, cnzz is based on PV and Baidu statistics is based on session. The reason for this difference is determined by the historical background. When cnzz started out, traffic statistics were a new feature. When Alexa was so popular, webmasters started to use this tool to observe the traffic trends of websites. Today, as personal blogs and webmasters become more rational, everyone is more focused on the meaning behind the data, in order to comprehensively analyze the website.

 

Of course, the session-based traffic statistics system is more in line with the requirements. Obviously, Baidu statistics is not a simple traffic statistics tool, but a traffic analysis and optimization tool, and its ambition is still very high.

 

Some may ask: the session-based architecture is a trend. Why is cnzz not "smooth? It is easy to talk about. Since it is an architecture, it is extremely difficult to switch to the front of the car. It involves a large amount of code rewriting, and also takes into account the continuity of functions and user experience.

 

Inspiration:This is what it means to be a hero of the time, each of which leads the world for centuries. If Baidu statistics were launched in that year, it would almost certainly be based on PV. In this case, cnzz stands down.

 

2.User Experience-do not think technical experts do not need

 

Let's take a look at the user experience. First, I think Google Analytics is very powerful, but the worst is local user experience, it's too difficult to get started (maybe it's always a pain point for internationalization ?). Cnzz should be said that the user experience has been well done. After all, users have become very accustomed to polishing and nurturing these years.

 

However, I can give an example to find that cnzz still does not have a bit of detail, such as real-time traffic statistics. Many webmasters like to stare at this. From the statistics, cnzz is similar to Baidu statistics (see table ).

 

 

However, the problem is that cnzz is indexed by IP address. We all know that an IP address is used in an Internet cafe, and the access records found are in disorder. The access records of Baidu statistics have arranged the user's access processes at a glance. In fact, we can also look at other details to see that Baidu's statistical use of line charts, pie charts flash, and so on are more intimate.

 

Another point is that after all, cnzz still needs to rely on advertisements to support itself. Although it does not involve harassment, it always feels less refreshing. This wealthy Baidu does not need to bear the profit pressure at all, and the overall interface is more friendly.

 

Inspiration:User Experience is a comprehensive concept. It is the most important indicator for any product or service. Although webmasters are not technical tips, a good traffic statistics should be complete, seamless, and all-in-one. The details are even better.

 

3.Statistical dimensions-the more dimensions, the greater the value

 

Since it is a statistical system, the first thing is to look at the statistical indicators. In fact, the basic statistical indicators are similar (see the table ). A simple evaluation is that Baidu statistics is rigorous in terms of statistical indicators (rigorous to exaggerated). Different indicators of cnzz are specific, but lack a sense of system.

I want to talk about statistical dimensions. The time, region, and source are the X, Y, and Z axes of the traffic statistics system coordinate system. If more parameters are added, therefore, multidimensional statistical results can be evolved. Baidu Statistics provides multi-dimensional cross-analysis, such as four-dimensional models based on time, search term, source type, and region. This obviously increases the complexity of the system, but for commercial websites, more valuable results can be obtained. Cnzz can be extended to two dimensions at most. It looks much simpler and has weak reference.

 

I have a feeling: cnzz seems to be more suitable for junior webmasters, while Baidu statistics Balances well in terms of professionalism, ease of use, and availability, and has a wider customer base.

 

Inspiration:The more statistical dimensions, the more detailed the data, the more valuable the data is, but the complexity of the system also increases. A balance is needed here.

 

4.Advanced features-each has its own merits, and Baidu statistics has a magic weapon

 

Finally, let's take a look at the advanced and value-added functions. Some of them are charged for cnzz and Baidu statistics are completely free. First look at the detailed list (see table ).

 

It should be said that the two have their own characteristics. Among them, cnzz is most commendable for its short message warning function, while Baidu statistics still has great advantages in the system architecture, so that it can do a lot of very meticulous services. In fact, the biggest killer of Baidu statistics lies in the statistics services related to Baidu. After all, Baidu is the webmaster's most concerned. Baidu statistics is obviously a traffic system that "knows Baidu best, this gives more objective and scientific data reference.

 

Inspiration:If you want to use weapons as a metaphor, cnzz is like a knife, which is already very sharp, while Baidu statistics is a gun and is constantly upgrading. If it can match the bullets delivered by Baidu, the result of the confrontation between the gun and the knife is self-evident.

 

Reference: http://home.donews.com/donews/article/1/141683.html