Reference: The different styles of website construction in Europe and America

Recently, the company invited a foreign expert to the English version of the planning of the website to provide advice and suggestions, in these days with the foreigner's contact, you can find that the European and American users in color feeling, page layout, browsing habits with the Chinese people have a great difference.

European and American users are not accustomed to gorgeous, fancy colors and web design style, they are more fond of simplicity, insipid and rigorous style, even if many large web site is this style.

Europe and the United States Web site in the home page usually will not place too much content, and rarely placed ads, they tend to be the home into various functions, plate guide interface, even if the content performance, but also relatively concise, not more than 2 screen, completely unlike domestic websites like piling up a lot of advertising and content.

Foreign traditional Web sites are more fastidious about the practicality and convenience of the site, they will spend a lot of time to make a lot of thoughtful and practical details, although most of the function is down-to-earth but very effective.

Foreign sites for security requirements are very high, many services and functions need to be securely connected, and only the domestic transactions, banks and other sites will notice.

Foreign users value personal privacy, so foreign websites on personal information and privacy is also very concerned about protection, in addition to the privacy policy, in the details also need to strengthen the privacy protection of the description and function.

Foreign business users value the credibility of the site, if you do not describe the site in detail, provide sufficient examples and establish a rigorous and trustworthy process, then you can easily lose users.

The difference between domestic and foreign websites is related to the cultural and educational, and even the language and writing factors. Usually we refer to the foreign site refers to the European and American sites, and the above described is mainly for the European and American users, other countries such as South Korea will be another kind of domestic web designers often borrowed style, but this style is definitely not suitable for the establishment of English websites.

To add, is the Chinese to do the English website needs to pay attention to the English use habit, many you think the translation very in place the statement actually in the foreign country looks is very funny also very difficult to understand, like Alibaba such well-known website also has many English is to make the foreigner more difficult to accept, so if you do English website, After the completion of the best to let foreign friends to help you see, or others will be your site impression will be greatly discounted.

Wordy so much, I hope for everyone to build, browsing English website has helped.