Reflection on search engine marketing strategy by data

Through a period of time to the women's Wholesale Network (www.e-hoz.com) observation and practice, especially for many competitors of the site to carry out objective data analysis, found that a lot of problems worthy of our reflection and improvement. The internet on the homogeneity of things too much, the same, we want to subdivide the market, looking for differentiated competition to win. Just before a long time to see a piece of article, very touching, one of his students to do mobile phone sales, the result of his choice of "elderly mobile phone" This keyword, this is quite a breakdown of the market.

First, Details: The details determine the success or failure of the product description of the details we can more descriptive text, which can guide visitors or help visitors to infer that our products are the best, colleagues are also in favor of the search engine included our page.

Second, the Guide language: from some data and search traffic analysis Many visitors are information-type visitors, they are learning, browsing, and judging, so we need more text to help visitors make decisions, objectively analyze the pros and cons of various schemes, explain our advantages, anyway, let the visitors infer that our product is what he is looking for. Because now the internet is flooded with a lot of weeding merchants, agents, inventory, misappropriation of the third picture, goods, etc., and so on, so we need to use some text to guide visitors to eliminate these concerns.

Because in the Internet transactions and offline trading is completely different, the web of Shanghai, the volume of information dizzying, with many is the way out rather than come to this village does not have this shop. When people search the Internet for information they need, visitors tend to be impatient if our site cannot be considered in the customer's shoes and not in the way the visitors want. You can say that a friend who has downloaded software will know that some websites download software that you have to click at least four times or more to download to the software. Their friendliness is conceivable, and of course they are taking into account their own traffic and advertising effects.

How to save time for visitors? How to complete the transaction with the best click path? Then we should abandon all that are bad for our visitors.

　　

Figure I, routing analysis of the last 7 days

　　

Figure two, screenshot of the last seven days

From the above data shows, just the number of visitors to leave the home page 60% of the visitor browsing, that is, visitors directly open the left. Why is that? Here are a few things I've summed up:

1. Is our website too slow to visit?

　　

Figure three, test the Web page speed and size

Analysis:

A. The homepage picture is many points, especially the advertisement part's picture is too big, falsh too many influence displays the page the loading speed.

B. In the latter part of our own art to cut the picture, using CSS to cut the big picture into small map;

2. Advertising words do not have the effect of attracting visitors?

　　

Figure Four, Baidu site command

Analysis:

A. The title uses the long tail keyword, because considers the new station, the flow is nothing, does some very popular keyword The significance is not big, the general person does not click 10 pages or more subsequent pages to browse.

B. With regard to descriptive text, it is estimated that 49% of visitors will browse and play a leading role. has been changed once, continue to observe.

3. Why did Baidu not search our products page, but only recorded our text information?

　　

Figure five, Baidu search record details

Analysis:

A. Our Product Information page is basically a template, and placed on the top of the product page are all contact information or something. Such information Baidu will be considered to be duplicate information. Although the picture style is different, but exactly is the search engine cannot see the thing.

B. We have to adjust this piece, more description, more guidance to guide the visitors to the text of a single message, to lift the concerns of customers, more than the point of view of the visitors to think about the problem.

4. Need to log in to see the wholesale price is not open to discuss?

　　

Figure Six, Wholesale setup

Analysis:

A. From the previous week's data flow show can be seen, most are open the first page on the left, why?

I think standing in the visitor's position, he may be very concerned about the price, open to register to see, too much trouble.

Of course, in this way at least 10% of visitors left the mailbox, that is, a patient visitor, through registration to see the wholesale price, but there is no follow-up action.

C. I think we can first try to open, so that visitors directly to see the wholesale price, although there is no mail and contact, but at least did not bring trouble to visitors, to the wholesale guests we are under the line or ask him to provide some detailed information.

The spirit of the Internet is to open, free, convenient and the best way to achieve!

5. Is the quality of our external links not high?

　　

Figure seven, the search engine searches the record

Analysis:

A. Finding a problem from the above data, that is Baidu on the Forum and blog message and take the site link to improve traffic and external links is useful; but Google and Yahoo is not valid, Google is not to search the forum to send ads and blog messages link, this is Google and Baidu, one of the differences. Google is more and more intelligent, Baidu seems to have not done so. Search engines are mainly for visitors, everything to the interests of visitors. On the visitor's point of view, the quality of a website itself is not very high, by sending spam ads or mass advertising can improve the ranking of a keyword, so it is very unfavorable to visitors.

B. Of course, Baidu so much we are advantageous, let it be. But we still want to publish some original articles to Google for the flow of large forums, so that other sites forwarding, so bring the outside of the chain Google is very like. or selectively buy some links, of course, Google is also a command to compete to buy links to improve the weight of the site, but the clever still can. For example: Peer Exchange, the weight will not be too far from the normal. As long as not that day from Sina to a single link to our site, it will certainly be K's.

Real and objective data is more convincing, let us reflect on the data behind how we should think more!

Reprint please keep the link: Women's wholesale (http://www.e-hoz.com)