Reflection on the post-standard of post-industrial era

In the 07, I was highly recommended for Web site specifications, a lot of benefits to business, to users, to designers. We have been walking for two years, and now we have a certain effect, we also see the benefits and convenience of the norms. Look at how many pages we can quickly produce with specifications, templates, and standard controls, and this kind of industrial operation does give a big site an upside down efficiency.

Now, I'm going to start trying to promote the reconstruction of the post-normative era and break the thinking!

Why? Because this is the post-industrial era, we have to start from the background of the big environment.

17th century before the Industrial Revolution, the world's product manufacturing is basically handmade workshop, the product is entirely dependent on the manual production of each laborer, also invented a simple assembly line operations, such products, each product has their own characteristics of the laborer, but the biggest problem is inefficient, the same type of products will lead to uneven levels.
Industrial Revolution industry production, providing a good product manufacturing standards and machinery assembly line, more than a hundredfold increase in efficiency, the expansion of business scale, people use the product has a unified standard and quality, but also has a unified use of the habit, at the same time the price of the product also greatly reduced. After that, globalization, branding, should be born.

At the end of the century, tailored, personalized customization, custom design began to enter the public eye, the open economy after the planned economy so that people's inner individuality needs began to expand, we look tired of the same products, do not like the lack of personality, even more people began to promote the handicraft workshop of the Times, so And came out Ikea home this custom home products.

The above simple review of the history of product design, in fact, is not a simple reincarnation, but further development, product standardization is not a simple uniform, the development of this step should be more advanced use of industrial manufacturing to meet individual needs.

Look at our Internet products, are we going to do this? The answer is no, nothing can leveled a basin of water. I put our products into three categories, one is the rapid application type, the purpose of the product is rapid application, can not allow users to stay a second, but let the user go understand, go to confirm. Such products are often process design, registration design, form design, search design, because the requirements of fast, this design often requires a high degree of simplicity and ease of use (do not rule out because of the brand effect of personalized design, such as each site's login box).

The other is self-applied, products owned by users, such as personal space, my XX products, the purpose of such products is to retain users, I hope that users can spend more time here, because other users can access to make their own space for users to have personality, distinctive, custom design produced. And for the site to provide applications can be inserted into anyone's place (of course, the general insertion or not is the user's own behavior), this customization is controlled within a reasonable unified framework.

There's another category that doesn't need to be customized, also need personalized design, and there is a certain brand, page content relevance, I call IT Service Application type, vertical site belongs to this, these products do not belong to users themselves, but need to instill brand characteristics to users, so that users understand the design to express the content characteristics, so, Beauty products can not be designed as a digital product appearance.

Through the above three types of products, we can see that, in fact, to treat product design, can not be treated with a standard, analysis of their characteristics and actual response to the user, designers should be targeted treatment, so there is a statement: "You this product special, that other products are not to be special." This sentence itself has been a basin of water leveled, there is a planned economy flavor.