Refusing to push the touchscreen Mac Apple doesn't want to denying oneself the back?

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Apple has been on the cusp of a resurgence since the iphone was released. Now, Apple products are mainly divided into two areas, one is mobile, mainly the iphone, ipad and some music players, the second is the desktop, mainly Mac series--macbook and integrated imac, etc.

The fruit powder is very clear that Apple is committed to a soft and hard combination of roads, so I hope to see the Mac series with a touch screen to provide the same touch experience as the iphone and ipad-just like Microsoft Windows 8 supports touch. But sorry, the desire for fruit powder is doomed to be dashed.

Touch screen mac hopeless fruit powder Fast Retreat

The Mac family, or the message that will be powered by a touchscreen, is abuzz with almost every product update, and after the imac is released in 5K resolution, the fruit powder is more desirable for Apple to launch a touchscreen Mac. But soon, Apple's top brass denied it. Cregg Federigi, Apple's senior vice president for software business, said Apple had no plans to launch a touch interface for the MAC series with OS X systems. Not only that, but even he thinks the touch interface is completely inappropriate, and the Mac series is more of a sit-down experience for the user.

Apple high-final, immediately let the touch-screen Mac rumors wind blowing cloud scattered. Like all kinds of grapevine fruit powder can only be quickly receded, and then to YY next topic--iphone will not be longer and larger, ipad will not have a 12.9-inch version, Macbook air suitable for the release of retina version ...

Everything is an excuse! Apple doesn't want to give its heart a knife.

The reason Apple's top refusal to add a touch interface to the MAC is that they think it's uncomfortable and weird for users to keep touching the computer screen while sitting at the computer table. But in fact, the Macbook air and even pro have become mobile electronic devices, adding touch interfaces and screens will undoubtedly make the experience a little bit more. Even the imac, which is always placed in front of the computer table, is not too much to add touch-Microsoft Windows 8, though not very well-sold, has a very good touch experience at the computer desk.

Apple executives also explained that the trackpad touchpad, which is now comfortable for users, can mimic the touch experience to some extent. But it has to be said that even if the trackpad touchpad experience is better, it is still different from the onscreen touch experience that comes with the dots. Apple thinks it offers the best Mac series for its users, the most ergonomic, so it's not interested in wasting energy on touch, but ignoring the user's long-established habit of touching everything.

All the reasons for not launching the touchscreen version of the MAC series are just excuses for Apple executives to find themselves. The real reason is that Apple will not allow the Mac to compete directly with the iphone and ipad, which will only mess Apple's portfolio. The launch of the big-screen iphone has had a serious impact on the ipad's sales, and the Mac series, if equipped with a touchscreen, will have an impact on the iphone and ipad-and now the MAC series supports making calls and texting.

According to Apple's latest fiscal year 2014 financial results, total revenue was $42.123 billion, and Mac revenues were $6.625 billion, up 18% from a year earlier. Revenue from the ipad, though, fell 14% from a year earlier to $5.316 billion, not far from the Mac. More exaggerated, revenue from the iphone reached $23.68 billion, up 21% from a year earlier. It can be seen that the iphone is definitely Apple's pillar, the ipad performance is not bad. In this case, the introduction of the touch function for the Mac series is definitely an apple that inserts a knife into its heart.

Hand Apple desktop, mobile side of the ruthless hands

As early as this January, two Apple executives said in an interview that iOS and OS X will be standalone platforms and will not launch mobile OS X. Although the fruit powder wants the Mac series to add a touchscreen that can be as easy to use as an iOS device, Apple executives apparently think it's not a good idea, or even think that would greatly reduce the usability of the Mac series. Apple's planning, strategy is very clear, is to be on the desktop side, mobile side go hand in hand. They are both integrated, connected and relatively independent. At each end, however, Apple will be hard-pressed and fiercely competitive with its opponents.

On the desktop side, the Mac series rivals are not just Microsoft Windows devices, but Google Chrome notebooks. For now, Windows device sales are declining, and Mac series sales are steadily increasing, even hitting the fastest growth record. However, because the Mac family base is too small, it will take time to really contend with Windows devices. As for the mobile side, Apple has nothing to worry about, the ipad is ahead of the plate sales, although the iphone is not the top, but better than the fighting each other of Android phones, and the highest profits. With a parallel, two-pronged strategy, Apple's strength may become stronger-but innovation is once again extinguished, just for profit. (New discoveries of science and Technology, Constantine/Wen)

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Refusing to push the touchscreen Mac Apple doesn't want to denying oneself the back?