Regional portal Analysis proposal, analysis of the site has died, the content is for reference only

Reference to the current stage, the Internet competition has entered the white-hot, a variety of web sites such as the general spread throughout the land of God. But at the same time, the homogeneity of the website is also getting more and more serious, so how can the Shenwoo website do have the characteristic, do outstanding is the main purpose of this document.

For the Shenwoo website, I have three steps to illustrate the following:
First of all, the Shenwoo website has formed the content to do an analysis, to obtain advantages and disadvantages.
Second, the Shenwoo for the existing problems of the site to find countermeasures.
Again, the Shenwoo Web site can add new features.

First, Shenwoo pass website analysis
The analysis of Shenwoo website mainly has the following points:
1, Shenwoo Pass website is what?
2. What service does the Shenwoo website provide to the user?
3, the Shenwoo website provides the service to the user to have what benefit?
4, Shenwoo to promote the site at this stage and the content of the site is sufficient to attract?
5, Shenwoo Pass Forum Analysis!

1, Shenwoo Pass website is what?
The following is an introduction to the Shenwoo website:
Shenwoo Tong (livesh.com) is Shanghai's leading living information and service nature of the portal, is the local news online authority to release the media, but also in Shanghai and care for many netizens in Shanghai to exchange information, contact the network of Friendship home. The website integrates the information resources of local TV stations, radio stations, newspapers and other media. With Swift, comprehensive information and correct public opinion to guide the service for netizens; The website cooperates with various departments and industries in Shanghai, from fashion, food, entertainment, shopping, tourism, emotion, health, financial management, home, education, workplace, real estate, digital, automobile, Law and other aspects of in-depth excavation, collection, dissemination of local information in Shanghai. From the point to the surface, from the surface to the body to introduce Shanghai.
Through this introduction can be seen, Shenwoo website a regional portal site, mainly published in Shanghai Life Service class information. At present, the website homogeneity serious, and Shenwoo the website oneself localization is more specialized, do a professional local life class portal site. Shanghai is the most developed city in China, and Internet penetration is the highest in the country. At the same time, Shanghai people's living consumption is also more fashionable and avantgarde, so Shanghai Life portal site is very promising. Through the Shenwoo through the website serious analysis, I am very firm to think, if Shenwoo pass the website to do some beneficial changes will make it develop better.

2. What service does the Shenwoo website provide to the user?
Through the existing Web site framework, we can see that the user group of Shenwoo is mainly Shanghai users, providing life services for Shanghai residents of all kinds of information.
Shenwoo Web site provides a fast track, Shen live through train, news center, Fashion preface, food World, entertainment star, travel information, emotional things language, petty money management, healthy life, career life, wedding channel, fashion shopping, education and training, real estate channel, car world, digital world, Law channel, Home leisure and so on 19 channels about a total of 120 columns of content.
As a regional life entertainment site, it is natural to provide comprehensive and comprehensive variety of life information in this area, but we also must not ask a question, the website has 120 columns, he needs the operating cost is not too high, as a consultation website, the consultation nature is attracts the sentiment the main content, but if the operation cost is too high, It's not worth the candle. Shenwoo Web site provides a full content, but feel which content is not a feature.
Channels available on the Shenwoo website:
The Express channel and the live through train are convenient channels, providing all the services that people have to have a direct impact on people's lives. At the same time, the Express channel also introduced some of Shanghai's history, human landscape and many other content. Is the main two channels that can be used to commercialize the website.
News Center is mainly news, but this channel should be concerned about Shanghai news, and now news channels have domestic news, international news Such content is not unnecessary. Should the focus or focus on the local in Shanghai?
(Question one: Will the website too pursue all-inclusive?) ）
Fashion preface, food World, entertainment star, travel information, emotional things language, petty money management, healthy life, career life, wedding channels, fashion shopping, education and training, real estate channels, car world, digital world, Law channel, home Leisure, these 16 channels are mainly Shanghai people's fashion consumption as the theme, to provide the appropriate information. This part of the content if each channel deepens, from simple copy information to the site itself is the information provider.
(Question two: how to deepen the development of website content, to achieve profit collection?) ）

3, the Shenwoo website provides the service to the user to have what benefit?
If a site does not have real benefits is difficult to attract users, Shenwoo Web site to provide users with the benefits:
1. The latest and most complete local news in Shanghai
2. Provide comprehensive and perfect information of life convenience in Shanghai
3, many netizens exchange information, contact the online home
4, there are a large number of comprehensive and comprehensive improvement of life taste and fashion consumption information

These four services are attractive to local users in Shanghai, and the site is a collection of more than enough members of the Shanghai area, so manufacturers will also be interested in this platform.
(Question three: How does the Shenwoo pass the website to make own characteristic content? ）
(Question four: As a local life class website, how to do some online activities?) ）

4, Shenwoo to promote the site at this stage and whether the site has enough attraction
(1), Shenwoo through the website to promote the analysis:
①, website name whether remember
Shenwoo Tong
Shen on behalf of Shanghai, live to represent life, pass is to understand the meaning, interpretation is Shanghai life through the website, because this site specifically for Shanghai people, so the name of Shanghai users to see it, while Shen Live Tong homophonic Life, the name is very meaningful. On the other hand, the name is not suitable for word-of-mouth propaganda, such as: friends with you said: Go to Sina to see, Baidu check it. But if you say: Go to shen Live pass a look, go to Shen Live pass check, listen not very fluently.
②, domain name whether remember
Domain name livesh.com,live is the meaning of life, SH is in Shanghai Pinyin shorthand, relatively good to remember, but not entirely appropriate.
(Question five: the domain name is not suitable, but does not have the more suitable domain name replacement, how lets the netizen remember this domain name? How to publicize the word of mouth? ）
③, Web site is easy to make the major search engines included?
Shenwoo use of ASP.net technology, the entire site is dynamic management site, but the use of dynamic page is not suitable for search engines included, the effect of the map is not very good.
(Question six: how to make a reasonable optimization of the site for search engines.) Why the website static page is helpful to search engine included? ）
④, website structure design is humanized
Shenwoo through the site navigation clear, using the text link, more reasonable, but the Sub-column page art lacks, multiple channels home Click into the column links are used in the picture link.
(question seven: How to provide human services?) ）

(2) What kind of promotion method is used in the website
Shenwoo website does not carry out any promotion behavior at present, next, how Shenwoo pass the website to promote is Shenwoo pass the website next development important question.
(Question eight: Shenwoo website how to do promotion, those several methods most suitable? ）

(3), whether the site has viscosity
The Shenwoo website itself offers a number of services that are attractive to local users in Shanghai, for example, the content of the fast channel, but currently because the site has not been officially operational, so many parts of the content has not been updated, which will result in a large number of users lost, at the same time, the site in a lot of content needs to do a deeper and finer, at the same time more personalized consideration How to make Shenwoo website more viscosity is the next site's center of gravity.