Domain name registration is one of the most important factors in the search engine ranking. No matter how you optimize your website, you will not get a good ranking, if you do not have a suitable domain name. We will discuss the importance of domain names for website rankings.
Questions about free domain name registration:
Many website administrators apply for free domain names (second-level domain names or shared domain names) from famous server providers, or some redirection domain name services. This is very cheap and cost-effective, but if you want your website to get a better ranking, it will not be profitable.
1. Some search engines will clear indexes on free servers, because Spammers, image websites, and doorpages are often found on these websites;
2. Sharing the domain names or IP addresses of spammer websites will drag your website down. Search engines will punish your website or remove the entire website. The following is AltaVista's advice: "If a website under the same IP address is cheated, our search engine will punish all the websites under this IP address ";
3. Many search engines include the number of websites with the same domain name. This makes it difficult for your site to be indexed. It is also possible that the website under this domain name has occupied these places, so that your website will never be indexed by the divisor search engine.
4. Although your website has been indexed, it is still difficult for search engines to determine the subject of your website if other websites with shared domain names are about different topics. In addition, the ranking is not arranged one by one based on the page. All content under the domain name will be considered.
5. You do not have your own domain name. If the host provider stops your business or asks you to change the domain name. Then, you have to start optimization again! Many website administrators lose their original rankings. Links and website traffic will no longer belong to you.
Domain name registration-a way to establish a friendly relationship with search engines
What domain names are suitable for you? From the perspective of a search engine, it is vital that a domain name contains keywords. Remember to add your optimized keywords to the domain name.
1. Separate multiple composite keywords such as www.search-engine-promotion.com instead of www.searchenginepromotion.com, which will make it easier for search engines to correctly understand your keywords;
2. Remember that the number of characters in a domain name cannot exceed 55 characters, because some search engines limit the number;
3. In some directories, such as yahoo and dmoz, editors will not extract keywords from the content of your page as descriptions of your website. At this time, your domain name will play a crucial role;
4. Too many keywords in the domain name will be considered by some search engines as a filler;
Before deciding on a domain name, it is best to use some free tools to check the expired domain name. Maybe the domain name will have the keyword you optimized and there will be some links to Guangdong province. Make sure that the domain name you have registered does not involve copyright issues such as the registered trademark.
