Online multiplayer games have been popular for a long time. However, in just a few years, the revenue, player preferences, and potential audience of massively multiplayer online games have changed dramatically. Overall, MMO games created $11 billion in revenue by the end of this year, equivalent to 21% of the world's e-game revenue. By 2017, this number is expected to grow to $13 billion. So now small and large game publishers are trying to gain a share in this exciting market.
MMO game market overview
Free MMO games have overwhelming news. Surprisingly, many companies have spent millions of dollars on some hearsay information. They lack effective and credible market data resources, traffic, and three crucial parts: monthly active users, the number of players paid, and average spending on delicious players.
For example, if you compare the game League of legends and the world of tanks, you will immediately notice that the former has more users than the latter. However, the latter has a much higher currency conversion rate than the former. Each game has its advantages. These Games evolve with the players' special interests.
By establishing a partner Internet, including developers, publishers, and payment service providers, we can calculate the actual overhead of more than 37 million game players over the past 10 years. Think about it. In the gaming industry, only a few players will actually pay for it. This allows us to trace the history, the early market saturation, the detailed lifecycle, and the creation of high-quality game experiences. This also allows our developer customers to evaluate the market budget, identify the main influencing factors and measure the overall game.
Change consumer preferences
The success of Moba games indicates that people prefer such games more and more. As the first shooting game, Moba quickly became one of the most popular games in the world, rising from 16% of the world to 24% of last year.
However, the popularity of free games does not mean that traditional development methods are declining. In fact, whenever there is a game version on the host, whether it is spread through a traditional retail or digital channel, we observe the expenditures on gamers. The data tells us that players play on multiple platforms once, and regularly divert their attention through the time and money they spend. Creative game strategies and monetization strategies will expand and increase to the value of the game's system. How developers distinguish from others in such a fierce environment has become a key strategic issue.
Report of Large Multiplayer Online online game market in 2015